5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
3 min read
Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS
By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM
ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution
Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.
Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read
PayPal Marketing Attribution: Track Your Real ROI and LTV
By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM
Wicked Reports Integrates With PayPal
Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.
Topics: authorization Wicked Reports attribution Integrations PayPal
1 min read
What Time Should You Send Your Emails? | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM
What Time Should You Send Your Emails?
Do you always send your emails at the default time?
Topics: Email Marketing broadcast email Wicked Reports email broadcast
1 min read
Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM
Revenue Per Email: How to Identify Your Most Profitable Email Campaigns
With Wicked Reports, we take a data-driven approach to tracking emails.
Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read
Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM
Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters
Most Agencies focus on immediate revenue.
Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data
3 min read
Shopify Marketing Attribution: Bridge the Gap with Sales Data
By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM
Topics: Wicked Reports marketing Shopify
2 min read
WickedSmartz: Intelligent Marketing Analytics & Insights
By Scott Desgrosseilliers on Nov 7, 2016 3:11:28 PM
WickedSmartz: Intelligent Analytics for Smarter Marketing Decisions
What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?
Topics: Wicked Reports WickedSmartz Data Driven Strategy Marketing Attribution data analysis
4 min read
The Most Powerful ROI Report for Marketing Attribution
By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM
The Most Powerful ROI Report You’ll Ever See
Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.
Topics: Wicked Reports ROI Report WickedSmartz intelligent analytics interface Customer Journey Tracking Full-Impact Attribution
3 min read
3 Reasons Why CPC Is Costing You Big Time | Wicked Reports
By Scott Desgrosseilliers on Oct 11, 2016 4:01:16 PM
If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever, it has also been the only way you could get a quantitative handle on advertising effectiveness.
Topics: cost per click Wicked Reports ROI LTV LTV calculation LTV data Return on Investment (ROI) cpc data
4 min read
How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%
By Scott Desgrosseilliers on Sep 2, 2016 4:07:30 PM
You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.” Let me explain.

