8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

3 min read

Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS

By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM

ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution

Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read

PayPal Marketing Attribution: Track Your Real ROI and LTV

By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM

Wicked Reports Integrates With PayPal

Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

Topics: authorization Wicked Reports attribution Integrations PayPal
1 min read

What Time Should You Send Your Emails? | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM

What Time Should You Send Your Emails?

Do you always send your emails at the default time?

Topics: Email Marketing broadcast email Wicked Reports email broadcast
1 min read

Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

Revenue Per Email: How to Identify Your Most Profitable Email Campaigns

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read

Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM

Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters

Most Agencies focus on immediate revenue.

Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data
3 min read

Shopify Marketing Attribution: Bridge the Gap with Sales Data

By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM

You look in your Shopify app and see that you made a sale. That’s great!

Topics: Wicked Reports marketing Shopify
2 min read

WickedSmartz: Intelligent Marketing Analytics & Insights

By Scott Desgrosseilliers on Nov 7, 2016 3:11:28 PM

WickedSmartz: Intelligent Analytics for Smarter Marketing Decisions

What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?

Topics: Wicked Reports WickedSmartz Data Driven Strategy Marketing Attribution data analysis
4 min read

The Most Powerful ROI Report for Marketing Attribution

By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM

The Most Powerful ROI Report You’ll Ever See

Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

Topics: Wicked Reports ROI Report WickedSmartz intelligent analytics interface Customer Journey Tracking Full-Impact Attribution
3 min read

3 Reasons Why CPC Is Costing You Big Time | Wicked Reports

By Scott Desgrosseilliers on Oct 11, 2016 4:01:16 PM

If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever, it has also been the only way you could get a quantitative handle on advertising effectiveness.

Topics: cost per click Wicked Reports ROI LTV LTV calculation LTV data Return on Investment (ROI) cpc data
4 min read

How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%

By Scott Desgrosseilliers on Sep 2, 2016 4:07:30 PM

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.”  Let me explain.

Topics: Facebook advertising Wicked Reports Facebook ROI ROI