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Facebook Ads vs. Google Ads in 2025: Attribution & ROI Compared
Facebook Ads vs. Google Ads: Which Delivers the Best Marketing ROI?
Whether you are currently running digital ads or thinking about it, you need to consider all the pros and cons for using different advertising platforms.
Topics: Wicked Reports Facebook ads Google Ads Paid Social Media eCommerce Advertising ad platforms comparison paid search machine learning ads
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Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Topics: Facebook Wicked Reports Facebook conversions Facebook ads Facebook pixels Ad Operations
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How to Optimize Ecommerce Facebook Ads for High ROI | Wicked Reports
How to Optimize Ecommerce Facebook Ads for High ROI & Long-Term Profitability
It seems like everyone is talking about optimization. But, most “optimization,” tips online are really just how to set up winning campaigns for beginners.
Topics: Wicked Reports Facebook ads customer lifetime value multi-touch attribution Marketing Attribution buying cycle time ecommerce facebook ads
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2026 Guide: iOS Privacy & First-Party Tracking
iOS 15 and Marketing Attribution: Is Wicked Reports Tracking Affected?
You may have heard about the industry-wide shift caused by Apple's App Tracking Transparency (ATT) framework and the ongoing evolution of its privacy stack.
Are you wondering how this new reality affects advertisers using Wicked Reports?
The short answer: It doesn't.
Keep reading for the long answer.