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Data - Driven Marketing
- Do you know which Facebook Ad is making you the most money?
- Which emails lead to sales?
- Getting tons of leads but don't know where customers came from?
- Don't focus on email vanity metrics
- Focus on immediate revenue is costing you thousands in lifetime value
- Where do you find new leads that buy?
- Confusing Marketing Data
- Staring at data and not taking action
- Focusing on cost per lead might find you crappy leads
- Overwhelm and confusion
- Data lessons from Belichek and Brady
- How Marketing Attribution Is Like the Journey from First Date to Marriage
- 3 keys to data-driven decisions
- Scaling ad campaigns are tough
- Trust Your Customers Over Pixels
- Challenges to finding new leads that buy
- How can an ad show revenue when it’s not running?
- Have you tried tracking your marketing results?
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