5 min read
Custom Analysis Deep Dive: Your Weekly Report in One Click
Oct 21, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : YouTube new customers nearly triple in value in 30 days
Oct 19, 2026 by Scott Desgrosseilliers
9 min read
Wicked Reports 2.0 October Release: 6 New Features
Oct 19, 2026 by Scott Desgrosseilliers
6 min read
Halo Modeling Deep Dive: Credit for Views, Not Just Clicks
Oct 16, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : The Calm Week Before the Q4 Ramp
Oct 13, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Paid Traffic Enters Q4 Cheaper Than It Left August
Oct 5, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Meta's New Customer Cost Fell Four Weeks Straight
Sep 28, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why YouTube's New Customer Cost Just Reset
Sep 21, 2026 by Scott Desgrosseilliers
5 min read
Why Your Holiday Marketing Reports Lie to You Twice
Sep 18, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Holiday Demand Pays Meta and Bills Google
Sep 15, 2026 by Scott Desgrosseilliers
5 min read
Setting the Intention : How the 5 Forces Automates Your Marketing Decisions
By Scott Desgrosseilliers on Jan 16, 2026, 9:30:00 AM
SETTING THE INTENTION : HOW THE 5 FORCES AUTOMATES YOUR MARKETING DECISIONS
For years, getting a real edge in ecommerce meant having the best data scientists or the most elaborate spreadsheets. You mined dashboards by hand, hunting for the signal in the noise. But manual data mining is slow, and in paid advertising, slow is expensive. The answer is not to hand your decisions to a black-box algorithm that guesses. It is to automate them with a system that computes the answer from your real data and shows you the math. That distinction, deterministic not generative, is the whole point.
Topics: Wicked Reports nCAC Marketing Automation AI in Marketing 5 Forces Methodology Ad Scaling Strategy
7 min read
How to Scale Facebook Ads for Ecommerce in 2026 : 7 Tips
By Scott Desgrosseilliers on Jun 1, 2022, 1:45:00 AM
HOW TO SCALE FACEBOOK ADS FOR ECOMMERCE IN 2026: 7 TIPS (AND THE ONE THING TO FIX FIRST)
Scaling Facebook ads is where most ecommerce brands either break through or blow up their budget. Push too hard and you reset the learning phase and spike your costs. Push too timidly and you leave growth on the table. And in 2026, with median CPMs up sharply and Meta's automation running more of the account than ever, the margin for error is thinner. Here are seven tips that actually work now — but first, the one thing you have to fix before you scale a single dollar.

