Andy Nadler
Recent posts by Andy Nadler
5 min read
Find Hidden ROAS : Custom Attribution in Wicked Reports
How to Find Hidden ROAS With Custom Attribution
Here is a frustration every serious advertiser knows. Meta says your campaign drove 40 sales. Google claims a big chunk of the same sales. Your real revenue does not match either one. So which platform is lying? The honest answer is all of them, a little, because each one counts every sale it touched as its own, blind to everything that happened on the other channels. Wicked Reports exists to cut through that and show you the true, reconciled picture. But there is a diagnostic inside Wicked that helps you understand exactly where the gap comes from, and it is worth knowing about. We call it finding your hidden ROAS.
Topics: Wicked Reports Marketing Attribution marketing ROI Cross-Channel Attribution last click attribution Hidden ROAS
4 min read
Find Missed Ad Opportunities : Campaigns With Delayed Revenue
-Aug-17-2026-07-37-49-7747-AM.png)
How to Find Missed Ad Opportunities Hiding in Delayed Revenue
Every media buyer has done it. You launch a campaign, watch it for a few days, and it is not hitting the numbers you wanted. So you cut it and move on to the next one. Fast decision, imperfect information, next. But here is the question almost nobody goes back and asks: what happened to the customers that campaign already touched? Because some of the campaigns you killed were not failures. They were slow. And the revenue showed up after you had already pulled the plug. That is a missed opportunity, and most brands never even know it happened.