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Wicked Reports Blog

Marketing Attribution Insights

Andy Nadler

Andy Nadler


Recent posts by Andy Nadler

2 min read

Did you know... Find Hidden ROAS

By Andy Nadler on Jul 21, 2022 11:41:01 AM

Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks? 

 

Many times, valuable Ad clicks get lost in the sea of clicks a contact may make.  This means that at first glance your ROI and ROAS may look lower than you hoped.

2 min read

Did you know... First Click and New Lead Sales Velocity

By Andy Nadler on Jul 13, 2022 9:31:19 AM

Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?

Knowing how long it takes for prospects to turn into customers is a very important metric.  Many marketers expect their ads to drive immediate sales from clicks on their Ads.  This can lead to disappointing results or a very inaccurate reading of performance.

2 min read

Did you know... Any Click Search

By Andy Nadler on Jul 5, 2022 1:06:06 PM

Did you know that with Wicked Reports, you can find every contact or customer that has clicked any given ad?

2 min read

Did you know…Potential Missed Opportunities

By Andy Nadler on Jun 27, 2022 1:52:26 PM

Did you know that you could find inactive campaigns that are still generating revenue and may be worth turning back on as a way to potentially continue boosting sales?

Oftentimes as a media buyer, you’re making fast decisions on imperfect information.  You’ve launched an ad campaign and after a few days, it’s not performing as you’d like so you cut it and move onto the next one.

2 min read

Did you know…Custom Attribution of Last Clicks

By Andy Nadler on Jun 22, 2022 9:19:23 AM

Did you know that with Wicked Reports, not only can you see the actual last click which generated a sale, but also see how other clicks along the customer journey actually impacts your ROI.

Many times, important ad clicks get lost in the sea of clicks a contact may make.  Not all of those clicks get attributed to a sale, but that doesn’t mean they aren’t contributing to sales and impacting the purchase decision.

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