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When to Use Last Click Attribution for Ecommerce Marketing

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Pinterest Integration Release - Wicked Reports Product Update

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Meta is pushing Advantage+ campaigns relentlessly.

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Andy Nadler

Andy Nadler


Recent posts by Andy Nadler

4 min read

Find Hidden ROAS

By Andy Nadler on Jul 21, 2022 11:41:01 AM

Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks? 

 

Many times, valuable Ad clicks get lost in the sea of clicks a contact may make.  This means that at first glance your ROI and ROAS may look lower than you hoped.

Topics: Wicked Reports Marketing Attribution marketing ROI Cross-Channel Attribution last click attribution Hidden ROAS
2 min read

First Click and New Lead Sales Velocity

By Andy Nadler on Jul 13, 2022 9:31:19 AM

Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?

Knowing how long it takes for prospects to turn into customers is a very important metric.  Many marketers expect their ads to drive immediate sales from clicks on their Ads.  This can lead to disappointing results or a very inaccurate reading of performance.

Topics: Wicked Reports Marketing Attribution Customer Acquisition Time First Click Sales Velocity New Lead Sales Velocity Ad ROI Optimization
2 min read

Any Click Search

By Andy Nadler on Jul 5, 2022 1:06:06 PM

Did you know that with Wicked Reports, you can find every contact or customer that has clicked any given ad?

Topics: Wicked Reports multi-touch attribution First-Party Data Marketing Attribution Meta Ads, Customer Journey Ad Click Tracking Any Click Search ROAS Optimization
2 min read

Did you know…Potential Missed Opportunities

By Andy Nadler on Jun 27, 2022 1:52:26 PM

Did you know that you could find inactive campaigns that are still generating revenue and may be worth turning back on as a way to potentially continue boosting sales?

Oftentimes as a media buyer, you’re making fast decisions on imperfect information.  You’ve launched an ad campaign and after a few days, it’s not performing as you’d like so you cut it and move onto the next one.

Topics: Wicked Reports Marketing Attribution Ad Campaign Optimization Delayed Revenue Inactive Campaigns Revenue Media Buyer Strategy
2 min read

Did you know…Custom Attribution of Last Clicks

By Andy Nadler on Jun 22, 2022 9:19:23 AM

Did you know that with Wicked Reports, not only can you see the actual last click which generated a sale, but also see how other clicks along the customer journey actually impacts your ROI.

Many times, important ad clicks get lost in the sea of clicks a contact may make.  Not all of those clicks get attributed to a sale, but that doesn’t mean they aren’t contributing to sales and impacting the purchase decision.

Topics: cross-platform attribution Wicked Reports ROI Marketing Attribution