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Wicked Reports vs. Facebook Pixel Conversions

Wicked Reports marketing attribution has major differences with Facebook pixel conversion reporting.  Facebook’s single channel view looks forward 7  days using a 3rd party tracking pixel to determine conversions.  Wicked Reports’ multi-channel view looks backward using a 1st party that detects conversions.  This makes Wicked Reports usually attribute less conversions to Facebook because another channel deserves the credit.


Wicked Reports uses the power of lifetime value, the accuracy of 1st party data conversions, and insights of the customer journey to give our customers an optimization edge on their competition that relies on Facebook reporting.



Wicked Reports Tracks multi-channel clicks and reports them against identified leads and sales forever.





Facebook tracks views and clicks from Facebook only, and does not identify where they come from (unless it’s a Facebook lead ad).



Wicked Reports detects real conversions from your CRM and sales data.  We then look back 1 day across all marketing channels for a click to give conversion credit.





Facebook looks forward 7 days after an impression for a conversion. Imagine you are scrolling on your phone 27 days ago - do you think that caused you to buy a product today??


Wicked Reports attributes customer lifetime value back to Facebook top of the funnel lead conversions as determined by multi-channel attribution.



Facebook top of the funnel lead conversions are undervalued in Facebook reporting.  They do not tie to Facebook conversion value if the lead doesn’t convert to a customer in 7 days, or if the lead clicks on additional ads after the lead conversion


Wicked Reports automatically detects your subscription recurring revenue and attributes back to the deserving cross-channel clicks.

Facebook leads from weeks or months ago can show dramatically increased ROI as those leads convert to high value subscription customers over time.





Facebook tracking pixel is blind to subscription recurring revenue conversion value.

Relying on Facebook conversions for subscription sales will make you miss the clicks that got those leads in the first place.

Wicked Reports can tell when a campaign generates new leads or is converting existing leads. Wicked Reports automatically builds a customer journey based on clicks, CRM events, and Sales conversions.

This customer journey pinpoints the ROI in your funnel (or lack thereof). You can shift ad budget to the higher ROI funnel conversion areas and save wasted budget elsewhere.



Facebook conversion tracking has no idea if a lead is a new lead or an existing lead that clicks on an ad. This hurts your ability to scale winning campaigns.

You can’t tell what is working on the top of the funnel without knowing if you are actually generating new leads.


Here’s how you can scale your business with Wicked Reports

Increase your ad ROI based on honest conversion data

Connect your lead generation to high value customers

Understand the true value of your customers over time

Attribute revenue across the entire buyer journey

  • Get honest conversion data and more visibility into profitable campaigns.

  • See the true ROI of your ad spend with our patent-pending attribution models.

  • Determine which of your campaigns bring in sales and stop wasting ad spend.

  • Understand customer lifetime and reduce your overall cost per lead. 


Facebook Pixel Conversion FAQ


Wicked Reports is for you…

  • If you are a multi-channel marketer that is tired of Facebook taking all the credit for your leads and sales
  • If you are tired of over and under-counting of inaccurate Facebook tracking pixels
  • If your leads take time to convert to customers and Facebook reporting undervalues your top of the funnel ads
  • If you have subscription recurring revenue that is not accurately attributed and reported
  • If you’re tired of switching back and forth between multiple systems trying to make sense of your data.
  • If you want more clarity into your marketing campaigns, so you can identify what works and what doesn’t.
Most importantly, Wicked Reports is for you if you want a robust conversion tracking system that gives you the right insights you need to make better marketing decisions for your business.

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