The Risk of Optimizing Into a Loop While New Customer Growth Stalls

Did you know that many high-ROAS campaigns are actually just paying for the same customer twice?

Your marketing attribution should be a performance engine, not a bottleneck. At Wicked Reports, we are committed to ensuring you have the fastest, most insightful, and most globally-friendly platform to drive your scaling efforts.

Open your Shopify or GA4 dashboard right now and look at the percentage of conversions listed under the 'Direct' channel. For most brands, especially those not yet using true multi-touch attribution, that number sits painfully high: 30%, 40%, sometimes more. This is the Direct Conversion Black Hole, and it’s one of the biggest silent killers of marketing ROI.

When you look at your marketing attribution dashboard, do you feel a surge of confidence or a chill of doubt?

The Wall Every Scaling DTC Brand Hits

Scaling an e-commerce brand past the $5 million revenue mark introduces a challenging new problem, often referred to as The 8-Figure Attribution Trap.

wicked reports: get accurate roi on pinterest ads

It's new! Pinterest cost integration is available now with Wicked Reports.

First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible

The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!

I couldn’t help but wonder - is this a good thing for brands?

The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"

The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!

I couldn’t help but wonder - is this a good thing for brands?

Getting new customers can feel like a significant challenge when running a digital marketing agency, right? It is tough. You are not just trying to convince someone totally new to choose your client's product; you are often working with customer data that mixes everyone together.