Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
6 min read
Exploring Attribution Modeling Types for Better ROI
Every savvy digital marketer wants to know one thing: what’s working?
Topics: attribution windows Attribution Health multi-touch attribution
2 min read
SPEND INFINITY OR KILL BUDGET?
The skill in which Facebook takes credit for a sale is astounding.
Topics: Facebook advertising Facebook attribution windows Facebook conversions multi-touch attribution
3 min read
How I use MER as a North Star Metric
Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it needs to havoc and stress...and nobody wants that!
Topics: Data Driven Strategy Wicked Scott Framework
2 min read
The rumors of ROAS demise..
it's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".
Topics: Facebook Facebook conversions Jedi Strategies
3 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Topics: Facebook Facebook conversions Facebook ads Facebook pixels
5 min read
2023 Attribution Insights
Wicked Reports attributed $4.4 billion in revenue in 2023. Here’s the breakdown:
5 min read
2023 Ad Spend Insights
As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022.
2 min read
🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Prepare to be wowed by our latest updates – a suite of new features and changes designed to elevate your experience:
Topics: Mission Control
5 min read
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Discover how FunnelVision, a game-changing solution developed by Wicked Reports, can revolutionize your marketing strategy and save 20% of your ad spend. This blog post outlines the unique features and benefits of FunnelVision for both marketing agencies and their clients.
Topics: funnelVision cost savings automated attribution
2 min read
getting prepped: BLACK FRIDAY CYBER MONDAY
🌟 Unlock Your BFCM Potential with Scott's Insights! 🌟