Scott Desgrosseilliers

Scott Desgrosseilliers

Recent posts by Scott Desgrosseilliers

attribution habits & ML automation

By Scott Desgrosseilliers on Sep 26, 2023 11:30:15 AM

I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations. 

Topics: New Feature Announcement New Product Launch
10 min read

Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective

By Scott Desgrosseilliers on Jun 16, 2023 12:08:08 PM

Apple IOS 17 - short term data slippage, long term upheaval


  • UTMs, Facebook click IDs, and Google click IDs are going to be stripped from IOS17 links - both iPhone and Mac
  • Tracking and reporting solutions relying on link identification text are going to be impacted
  • Approaches on tracking and attribution post IOS 17 are given below
  • With our deep partnerships with Google and Facebook, we heard about Apple's work on removing link IDs and UTMS (they call it "link decoration") back in Spring 2022.
  • It took all 13 years of our experience in tracking & attribution - but Wicked Reports users will still have accurate marketing attribution and optimization
The Scoop on IOS 17 and Link Tracking:
Apple has announced IOS 17, and it's causing some marketing world drama.

In particular, this paragraph has thrown us digital marketers into an uproar:

Link Tracking Protection in Messages, Mail, and Safari Private Browsing
Some websites add extra information to their URLs in order to track users across other websites. Now this information will be removed from the links users share in Messages and Mail, and the links will still work as expected. This information will also be removed from links in Safari Private Browsing.

This means users can select a setting that will strip all UTMs, variables, and click IDs from Facebook, Google, TikTok, Microsoft, et al.  

With Google Analytics 4 being pushed onto everyone, it's divine timing that Apple drops a bomb on GA4's potential data accuracy.

On the surface, you hear it's for private browsing mode, and relax - that's similar to incognito mode in Chrome, which people generally only use to snoop around or visit certain late night sites...right?

But then I was shared this video from Travis Ketchum, and this might be a bigger deal than I thought.  The video goes right to the time stamp that has the Link Tracking Protection settings - and it sure seems easy to turn this on for ALL browsing.

Topics: Email Marketing Automatic Link Builder Facebook conversions UTM value UTM UTM values Attribution Health WBRAIDS GCLID
5 min read

How Digital marketing agencies can Retain Clients using Full Funnel Attribution

By Scott Desgrosseilliers on Apr 21, 2023 9:55:11 AM

Wicked Reports is the leader in full funnel, multi-touch marketing attribution software, built for digital agencies.

The relationship between agencies and clients can tricky: it depends on the issue and depends on the day!

Wicked Reports has helped many agencies successfully navigate those relationships with their clients - 
where value is hard to prove and the agency is under pressure to perform.

3 min read

FunnelVision Release - Wicked Reports Product Update

By Scott Desgrosseilliers on Feb 17, 2023 11:43:11 AM

Our Revolutionary report for full funnel visibility


3 min read

Microsoft Ads Integration with Wicked Reports

By Scott Desgrosseilliers on Jun 24, 2022 11:35:13 AM

You asked, we built it! 

Microsoft Ads just got more wicked

Microsoft ads just got more Wicked with a 1 minute integration process that delivers accurate cost, ROI, and attribution down to the ad and keyword level for all Microsoft ads.

Watch my demo from an ecommerce brand using Microsoft Ads - Wicked Reports shows attributed ROI of 365% on just one keyword campaign...and there's a lot more to see! Hit Play 👇

2 min read

Product Update: Any Click Search Filter Option

By Scott Desgrosseilliers on Mar 18, 2022 4:14:53 PM

Any Click Search is a new filter option in Wicked Reports' Customer LTV reporting. 

5 min read

Tracking and Optimizing SMS Conversions

By Scott Desgrosseilliers on Mar 18, 2022 3:09:20 PM

Every ecom brand would love a 10% lift in revenue. This is achievable if you put the same thought and effort into your SMS campaigns as you do with your paid media and email campaigns.

2 min read

will ios15 updates affect wicked reports' tracking?

By Scott Desgrosseilliers on Nov 3, 2021 12:14:11 PM

You may have heard about the new update coming to iOS15.

Are you wondering how iOS15 will affect advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Topics: Email ROI Facebook ROI email performance Facebook ads FAQs GDPR ios
1 min read

Product Update: Customizable Columns

By Scott Desgrosseilliers on Aug 20, 2021 2:49:58 PM

Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a way to customize how you see your data arranged.

Topics: product updates
1 min read

New wicked feature: first click sales velocity

By Scott Desgrosseilliers on Jun 6, 2021 12:23:00 PM

Do you run a marketing funnel that does not involve an email opt-in step?

Topics: Predictive Behaviors report New features value over time sales cycle Sales Velocity Report