Scott Desgrosseilliers

Scott Desgrosseilliers

Recent posts by Scott Desgrosseilliers

5 min read

2023 Attribution Insights

By Scott Desgrosseilliers on Jan 3, 2024 10:57:51 AM

Wicked Reports attributed $4.4 billion in revenue in 2023.  Here’s the breakdown:

5 min read

2023 Ad Spend Insights

By Scott Desgrosseilliers on Jan 2, 2024 4:03:42 PM

As we close the chapter on 2023, a look back at the spending trends of Q4 2023 vs Q4 2022.

2 min read

🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!

By Scott Desgrosseilliers on Dec 13, 2023 2:07:35 PM

Prepare to be wowed by our latest updates – a suite of new features and changes designed to elevate your experience:

Topics: Mission Control
5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

By Scott Desgrosseilliers on Dec 13, 2023 10:42:57 AM

Discover how FunnelVision, a game-changing solution developed by Wicked Reports, can revolutionize your marketing strategy and save 20% of your ad spend. This blog post outlines the unique features and benefits of FunnelVision for both marketing agencies and their clients.

Topics: funnelVision cost savings automated attribution
2 min read


By Scott Desgrosseilliers on Oct 12, 2023 12:51:45 PM

🌟 Unlock Your BFCM Potential with Scott's Insights! 🌟

attribution habits & ML automation

By Scott Desgrosseilliers on Sep 26, 2023 11:30:15 AM

I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations. 

Topics: New Feature Announcement New Product Launch
10 min read

Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective

By Scott Desgrosseilliers on Jun 16, 2023 12:08:08 PM

Apple IOS 17 - short term data slippage, long term upheaval


  • UTMs, Facebook click IDs, and Google click IDs are going to be stripped from IOS17 links - both iPhone and Mac
  • Tracking and reporting solutions relying on link identification text are going to be impacted
  • Approaches on tracking and attribution post IOS 17 are given below
  • With our deep partnerships with Google and Facebook, we heard about Apple's work on removing link IDs and UTMS (they call it "link decoration") back in Spring 2022.
  • It took all 13 years of our experience in tracking & attribution - but Wicked Reports users will still have accurate marketing attribution and optimization
The Scoop on IOS 17 and Link Tracking:
Apple has announced IOS 17, and it's causing some marketing world drama.

In particular, this paragraph has thrown us digital marketers into an uproar:

Link Tracking Protection in Messages, Mail, and Safari Private Browsing
Some websites add extra information to their URLs in order to track users across other websites. Now this information will be removed from the links users share in Messages and Mail, and the links will still work as expected. This information will also be removed from links in Safari Private Browsing.

This means users can select a setting that will strip all UTMs, variables, and click IDs from Facebook, Google, TikTok, Microsoft, et al.  

With Google Analytics 4 being pushed onto everyone, it's divine timing that Apple drops a bomb on GA4's potential data accuracy.

On the surface, you hear it's for private browsing mode, and relax - that's similar to incognito mode in Chrome, which people generally only use to snoop around or visit certain late night sites...right?

But then I was shared this video from Travis Ketchum, and this might be a bigger deal than I thought.  The video goes right to the time stamp that has the Link Tracking Protection settings - and it sure seems easy to turn this on for ALL browsing.

Topics: Email Marketing Automatic Link Builder Facebook conversions UTM value UTM UTM values Attribution Health WBRAIDS GCLID
5 min read

How Digital marketing agencies can Retain Clients using Full Funnel Attribution

By Scott Desgrosseilliers on Apr 21, 2023 9:55:11 AM

Wicked Reports is the leader in full funnel, multi-touch marketing attribution software, built for digital agencies.

The relationship between agencies and clients can tricky: it depends on the issue and depends on the day!

Wicked Reports has helped many agencies successfully navigate those relationships with their clients - 
where value is hard to prove and the agency is under pressure to perform.

3 min read

FunnelVision Release - Wicked Reports Product Update

By Scott Desgrosseilliers on Feb 17, 2023 11:43:11 AM

Our Revolutionary report for full funnel visibility


3 min read

Microsoft Ads Integration with Wicked Reports

By Scott Desgrosseilliers on Jun 24, 2022 11:35:13 AM

You asked, we built it! 

Microsoft Ads just got more wicked

Microsoft ads just got more Wicked with a 1 minute integration process that delivers accurate cost, ROI, and attribution down to the ad and keyword level for all Microsoft ads.

Watch my demo from an ecommerce brand using Microsoft Ads - Wicked Reports shows attributed ROI of 365% on just one keyword campaign...and there's a lot more to see! Hit Play 👇