6 min read
How to Use Ecommerce LTV to Optimize Cold Traffic
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HOW TO USE ECOMMERCE LTV TO OPTIMIZE COLD TRAFFIC AD SPEND
Customer lifetime value is the most underused metric in ecommerce — and that's exactly why it's an edge. Most brands optimize their cold-traffic ads for the cheapest possible click, lead or first purchase. The brands that win optimize for something their competitors aren't even measuring - which cold traffic turns into high-value, repeat customers. This is how you do that.