6 min read
How to Use Ecommerce LTV to Optimize Cold Traffic
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HOW TO USE ECOMMERCE LTV TO OPTIMIZE COLD TRAFFIC AD SPEND
Customer lifetime value is the most underused metric in ecommerce — and that's exactly why it's an edge. Most brands optimize their cold-traffic ads for the cheapest possible click, lead or first purchase. The brands that win optimize for something their competitors aren't even measuring - which cold traffic turns into high-value, repeat customers. This is how you do that.
Topics: Wicked Reports cohort analysis customer lifetime value (CLV) Cold Traffic Attribution ecommerce metrics
4 min read
Cohort Analysis : Track Long-Term Revenue, LTV & Break-Even
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COHORT ANALYSIS: HOW TO TRACK LONG-TERM REVENUE, LTV, AND DAYS TO BREAK EVEN
Here's a question most ecommerce brands can't answer accurately: how much money will the customers you acquire this month spend with you over the next year — and which of your campaigns brought in the ones worth the most? If you can't answer that, you're allocating budget blind. Cohort analysis is how you answer it.