5 min read
What is a good ecommerce customer acquisition cost?
Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your...
6 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
May 18, 2022
Whether you are currently running digital ads or thinking about it, you need to consider all the pros and cons for...
7 min read
Digital Marketing Metrics That Actually Matter and How To Use Them
May 11, 2022
What is a digital marketing metric or KPI?
KPIs, or Key Performance Indicators, are the critical metrics that...
8 min read
From cobblers to e-commerce: How buying shoes has changed over 300 years
May 10, 2022
Yes, shoes can be considered utilitarian, but for many people, they’re beloved. How deep does that love go? Former...
5 min read
What is a good ROAS for online ecommerce advertising?
May 10, 2022
Getting a good Return On Ad Spend (ROAS) makes the difference between a thriving ecommerce brand and a dying one. It’s...
5 min read
Cost Per Lead and Why It Matters (Or Doesn’t)
May 3, 2022
Unless you have been advertising online blindly or spending too much time on TikTok, you have probably seen the acronym...
6 min read
What shopping in the metaverse might look like
Apr 29, 2022
Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space...
5 min read
How AI predicts what you’ll buy
Apr 29, 2022
It’s a jungle out there—few places so much so as the world of “smart” advertising.
There, marketing geniuses have...
5 min read
Expert Advertiser Secrets to Optimize Google Ads for Increased ROI
Mar 31, 2022
If you aren’t optimizing your Google Ads campaigns, you might as well throw your advertising budget into a flaming...
19 min read
How ad spending in the US compares to the rest of the world
Mar 29, 2022
How ad spending in the US compares to the rest of the world
While it may not immediately occur to most people, the...
5 min read
3 Expert Secrets to Optimize Your Ad Campaigns
Mar 22, 2022
How to Improve Your ROI Without Increasing Ad Spend
Optimizing ad campaigns is a critical part of improving ROI and...
8 min read
How the pandemic revived the subscription box industry
Mar 22, 2022
The subscription box craze isn’t anything new, but the COVID-19 pandemic played a huge role in subscriptions...