Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others



Explore. Learn. Engage.

2 min read

will ios15 updates affect wicked reports' tracking?

You may have heard about the new update coming to iOS15.

Are you wondering how iOS15 will affect advertisers using...

1 min read

Product Update: Customizable Columns

Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your...

1 min read

New wicked feature: first click sales velocity

Do you run a marketing funnel that does not involve an email opt-in step?

We have a brand new tool in Wicked Reports...

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New Product feature: Facebook API Conversion

Have you been struggling with attribution pixels not firing and other tracking issues inside CRMs after the iOS14...

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Gclids, Gbraids Wbraids - what is going on?

Most Google advertisers understand that Google click IDs (known as GCLIDs) can help power Google Ad smart bidding...
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Wicked New feature: Advanced Clicks Api

Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other...

1 min read

Wicked Improvement: Emailed Reporting

You've been asking for it, and we listened!

Get daily, weekly or monthly reports customized for your most important...

1 min read

Wicked Improvements We Can't Wait To Share

Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI...

1 min read

Wicked Improvement: Google Audience Tracking

Wicked Reports is excited to announce a change to Google Ads tracking inside our dashboard!

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1 min read

Outbound API with Wicked Reports

One of the features that our clients have been asking for is the ability to export data for additional analysis in...

2 min read

Wicked Reports & New Zapier Release

Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom...

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Wicked Reports Voted a Top 30 App By hubspot users

Wicked Reports is thrilled to receive the honor of being voted a HubSpot Top 30 App by their customers!

Wicked Reports...