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5 min read

What is a good ecommerce customer acquisition cost?

Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your...

6 min read

Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?

Whether you are currently running digital ads or thinking about it, you need to consider all the pros and cons for...

7 min read

Digital Marketing Metrics That Actually Matter and How To Use Them

What is a digital marketing metric or KPI?

KPIs, or Key Performance Indicators, are the critical metrics that...

8 min read

From cobblers to e-commerce: How buying shoes has changed over 300 years

Yes, shoes can be considered utilitarian, but for many people, they’re beloved. How deep does that love go? Former...

5 min read

What is a good ROAS for online ecommerce advertising?

Getting a good Return On Ad Spend (ROAS) makes the difference between a thriving ecommerce brand and a dying one. It’s...

5 min read

Cost Per Lead and Why It Matters (Or Doesn’t)

Unless you have been advertising online blindly or spending too much time on TikTok, you have probably seen the acronym...

6 min read

What shopping in the metaverse might look like

Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space...

5 min read

How AI predicts what you’ll buy

It’s a jungle out there—few places so much so as the world of “smart” advertising.

There, marketing geniuses have...

5 min read

Expert Advertiser Secrets to Optimize Google Ads for Increased ROI

If you aren’t optimizing your Google Ads campaigns, you might as well throw your advertising budget into a flaming...

19 min read

How ad spending in the US compares to the rest of the world

How ad spending in the US compares to the rest of the world

While it may not immediately occur to most people, the...

5 min read

3 Expert Secrets to Optimize Your Ad Campaigns

How to Improve Your ROI Without Increasing Ad Spend

Optimizing ad campaigns is a critical part of improving ROI and...

8 min read

How the pandemic revived the subscription box industry

The subscription box craze isn’t anything new, but the COVID-19 pandemic played a huge role in subscriptions...