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Funnel Vision

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Full funnel marketing attribution that uses an attribution time machine to detect the complete customer journey, automatically segment clicks by the top, middle and bottom of your funnel, and provides advanced marketing attribution customization.

 

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Funnel Vision
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Better data leads to accurate and improved CAC and ROAS optimization.

 

FunnelVision delivers better marketing attribution data in the following ways:

Compare Wicked vs. Facebook Attribution

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Easily compare Wicked Reports attributed results vs. Facebook’s.

Note Wicked Reports has reported higher ROAS (and thus lower CAC) on EVERY campaign.

This happens over time as our attribution time machine and infinite lookback and look forward time windows do their job and give you proper credit for TOF PPC.

Compare Wicked vs. Facebook Attribution

Clarity into
TOF vs BOF conversions

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Over 50% of Meta conversions occur from clicks that are either more than 7 days before a sale, or occur from people that were not in your CRM or Customer data at the time of the click.

We call these clicks “Cold Traffic”, and Wicked’s FunnelVision automatically segments that traffic by TOF, MOF, and BOF.

This gives you more reported, provable revenue from your PPC campaigns, which leads to  higher reported ROAS, and lower reported CAC.

It is much harder to scale revenue without visibility into  new customer acquisition from your TOF campaigns.

Clarity into TOF vs BOF conversions

Flexible Revenue Accounting
that supports Advanced Strategies

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Predicting Future Revenue

The best way to see marketing attribution future impact is to assess the results of spend + clicks from a time period of the past, and then find future revenue.

Predicting Future Revenue

Verifying Marketing Attribution

The best way to trust that your marketing attribution is accurate is compare the reported revenue to your actual revenue for a match.

Verifying Marketing Attribution

Wicked Reports gives you flexible accounting options for your revenue so you can achieve trust, accuracy, and still receive proper future revenue credit for your PPC campaigns.

Customized Attribution Lookback Windows

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Capture the value of a click from the past accurately even if the conversion takes more time than the ad platforms can track.

Capture the value of a click accurately even if the sales conversion takes place in the future.

This is one of many reasons why Wicked Reports is more accurate, and will show more ROAS than Facebook.

Customized Attribution Lookback Windows

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View-Through Conversion Impact

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Conversion credit for an ad being viewed is a controversial subject in marketing attribution.

Strong video funnels or advanced media buying strategies often want full revenue credit for a view.

Some media buyers heavily distrust view conversions and wish to exclude them.

Wicked Reports lets you determine the impact view conversions have on your ROAS and CAC.

Customized Meta View-Through Conversion Impact

Custom Conversions

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Track important conversion steps between the first click and the sale.

These conversions can occur offline or online, via a sales process, in your CRM, or due to a certain page URL.

Custom Conversions

Full-Funnel Tracking intro

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What do our clients say

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“Tier 11 Chooses Wicked Reports as the Ultimate Attribution Partner”

Tier 11 selected Wicked Reports as our attribution partner because it is the most accurate and is going to automate our data-driven decision making. Wicked Reports allows us to optimize Facebook ads to those with the highest ROI and just not the cheapest lead. Nothing else on the market remotely compares. It’s a total game changer!

Ralph Burns

AGENCY CEO AND PODCASTER, DOMINATE WEB MEDIA, ANTARES ENTERPRISES INC, AND TIER 11

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“Exceptional Customer Support and Service”

We've been using Wicked reports since 2019 and from my experience I've used many of these tools, I think the customer service and support has been excellent. Whenever we've had questions, whether it's for clients or for ourselves, it's been answered fast but also done in a way that it's, you kind of care about. We've jumped on call with a product manager because they genuinely want to learn is there a new use case? How can we help solve this? Which I think is awesome.

DEPESH MANDALIA

CEO - ADSIGNALS, CEO AT SM COMMERCE (SMC) AND IS FOUNDER OF THE BPM METHOD

ASH DHARAN
 

“Unlocking the Holy Grail”

Marketing attribution is the holy grail of digital marketing. Wicked Reports has cracked the code.

ASH DHARAN

SENIOR PERFORMANCE DIRECTOR

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“Wicked Reports Delivers Trustworthy Data Insights”

My team invests millions of dollars in marketing, and one of the main reasons we have the confidence to invest that kind of money is because we trust our data. Thanks to Wicked Reports, we can track revenue to specifics ads, audiences, campaigns, and emails. If you're tired of not knowing what's working with your marketing, try Wicked Reports. You'll be glad you did!

RYAN DEISS

CEO, DIGITAL MARKETER

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“Seamless Attribution Solutions and Exceptional Team Support”

MAJOR PROPS to the team over at Wicked Reports! Attribution has been difficult to navigate and while there are so many solutions out there, we are most impressed with the Wicked Reports platform and most importantly the Wicked Team. If you're on the fence about an attribution tool, message me we are happy to share our first hand experience.

JOHN FLOREY

CEO SAMA LABS

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