The raw data from your shopping cart is the most valuable conversion you have - revenue!  The identity of the customer, the time and date of the purchase, the amount, and the products purchased are all generally 1st party data gathered from this source.

Wicked Reports uses shopping cart sales as the main source of sales conversion data that powers CAC, LTV, and ROAS.

When customers purchase a subscription and billing continues to recur, this is likely the most valuable set of customers you have.

Traditional sales conversion tracking relies on website traffic URL to identify when a sale occurred.  But a recurring subscription payment does not hit a URL, it processes a payment on a server.  So traditional sales conversion tracking (such as Meta, Google Ads, and TikTok) miss these most valuable customers.

Wicked Reports integrates with the recurring subscription payment systems so that the recurring payments are counted as part of your sales & revenue.  This gives true LTV, and can make subscription brand metrics much more positive for CAC and ROAS.

To accurately track Top and Middle of the Funnel conversion, it is important to capture email submissions that are made prior to the sale.  Wicked Reports pulls contacts created from our CRM integrations.  This helps us determine new lead conversions, and existing leads re-engagement conversions.

Many media buyers get paid based on booked calls or appointments.  And sometimes brands have a booked call / appointment as a middle funnel conversion prior to the sale.

In both cases, knowing the paid media that is driving the calls is critical to success.

Marketers can decide that other key events are important to measure the cost and return on ad spend for.  They can use custom conversions to see the impact of marketing campaigns in driving those conversions.  

When a visitor clicks and arrives on your website, the information about that click can be harvested as 1st party data.  Once that visitor is identified in the future, Wicked Reports fires up the Attribution Time Machine to determine when they first clicked to come to your site.  This first click helps determine what is driving top of the funnel awareness from cold traffic.