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Attribution Report

Every order tied to
the click that caused it

 

First-party, click-based attribution with lag-aware projected revenue, down to the channel, campaign, ad set, and ad. New customers separated from repeat

Backed by the 3x guarantee. Three times your subscription in logged decisions within 90 days, or it's free until you get there.

Order #4821 tied to the click — Google Ads, Spring Sale, Ad #3

{ The problem }

Every platform grades its own homework

Meta, Google, and your analytics each claim the same sale. Last click lies, view-through inflates, and repeat buyers get counted as new. You cannot make a budget call on numbers that disagree with each other.

{ See it }

Down to the ad

Attribution Report — down to the ad level

The foundation

This is the verified ground truth every other number across Wicked is built on.

New versus repeat, everywhere

See real new-customer cost by channel, campaign, and creative, not a blended average.

No platform spin

Measured against real orders, not survey weighting or view-through guesses.

{ Why you can trust it }

We capture the data ourselves. That's the whole difference

Most attribution tools read the same pixel data the ad platforms hand them, so they inherit the same blind spots and arrive at the same wrong answer with more confidence. Wicked captures first-party data at the source, before any model touches it. Better input is why the number holds up when you act on it.

Cookieless, first-party capture

Tracks visitors on your own domain instead of leaning on third-party cookies that browsers now block.

Email before form submit

Identifies the person before they hit send, so the ones who abandon the form are not lost.

PayPal purchase tracking

Ties PayPal orders back to the click that caused them, a path most tools drop entirely.

Cross-domain journey stitching

Identifies a person who lands on one domain, submits a form on a second, and checks out on a third, and connects it into one journey.

$116→$69

nCAC · Joanna Vargas

−34%

nCAC · Tier 11

−63%

nCAC · CBazaar

+$30M

Revenue · Huha

{ The guarantee }

3x in 90 days, or free until you do

Every decision Wicked logs carries a dollar value from your verified data. If the total has not reached three times your subscription within 90 days, Wicked is free until it does. At fifty thousand a month in ad spend, most accounts pass three times in about two weeks.