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Outcome tag
 

Verified Results You Can Defend

 

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Platform numbers are directional. Outcome is where you connect spend to real customer outcomes — especially net-new customers — so you can stop scaling illusions and start scaling what actually grows the business.

 
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Next Force: Optimization
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“Great ROAS” Can Still Mean You’re Buying Your Own Customers

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When a platform can’t reliably separate new vs. repeat customers, it can’t tell you whether you’re creating growth or recycling demand.

 

That’s how you end up scaling campaigns that look amazing — but are actually inflated by:

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Retargeting conversions
Existing demand disguised as acquisition.
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Short-window credit
Fast conversions get over-rewarded.
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Blended revenue
Repeat purchases hiding weak new customer performance.
 
“Revenue isn’t the goal. Net-new customers at sustainable CAC is.”
 

What Outcome Means Inside Wicked

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Outcome is the moment attribution becomes defensible. Wicked verifies what actually happened — using your first-party truth — and then organizes results in a way that supports decisioning, not vanity reporting.

 

OUTCOME DOES THREE THINGS:

 
Step 1

 

Verify conversions against your commerce + CRM truth

 

Wicked ties results to real records (orders, customers, leads) so you’re not relying on modeled conversions or platform assumptions.

Step 2-1

 

Separate new vs. repeat performance

 

You can finally see:

  • Which campaigns create net-new customers

  • Which campaigns mostly drive repeat purchases

  • What your true nCAC is — not blended CAC

Step 3

 

Attribute results for decisions (not screenshots)

 

Outcome connects verified performance back to the framework your team uses to act:

  • correct KPI by intention

  • correct window by intention

  • performance relative to Scale / Chill / Kill zones

 
Explore Measure

From Ad Activity to Verified Customer Outcome

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This is what “Outcome” means: every result is tied to a real customer record — and segmented into the performance truth you actually need to scale.

 

Watch the Instant Demo
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Why This Changes Everything

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Stops retargeting from masquerading as acquisition
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Exposes “good ROAS / bad growth” situations instantly
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Gives you numbers you can defend in leadership meetings
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Creates clarity on what actually drives net-new customers
Why This Changes Everything

Know What’s Real. Scale What Works.

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If you can’t separate new customers from repeat, you can’t measure growth — and you can’t scale confidently. Outcome gives you verified truth so your decisions stop being guesses.

 
Watch the Instant Demo
Next Force: Optimization