Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others



Wicked Reports

Starting At



Buy Now


  • Custom Set-Up 
  • Three 1:1 Consults So You Get The Best Performance From Your Data
  • 1st Party Data Integrations
  • Unlimited Tracking
  • Turn Your Data Into Insight &  Action

Frequently Asked Questions & Details

  • Will Wicked Solve The Problems From iOS14 Updates?

    Wicked Reports will give you more accurate and timely attribution data from all your marketing channels.

    However, Facebook CANNOT use data from people who opt-out of iOS14 tracking.

    This means that no service, not even Wicked, can send that data back to Facebook for use in audience retargeting or optimization. :-(

  • Will Wicked work with my particular set-up?

    Wicked Reports works with most configurations. No tech stack is exactly alike which is why we go thorough such an extensive and thorough on-boarding process. We’ve seen just about every kind of funnel you can imagine. Wicked Reports can handle it all. In addition to our 1-click integrations, we have a Zapier integration, HTTP Post, and a flexible API.

    If you’re CRM and Shopping Cart are not listed among our 22 native integrations, or if you use additional services that require special configuration to apply 3rd party tracking scripts for click or optin tracking, you should consider out Premium or Complete On-boarding packages.

  • Does Wicked Reports work for subscription businesses?

    Yes! This is one of the things that makes our attribution algorithm unique. You're going to be able to see how much revenue each piece of your marketing is worth over time, based on the lifetime value of your customers. We track the first sale, then add any subsequent purchases to the customer lifetime value. You see what you spent to acquire the customer the first time - but you won’t see any duplicate acquisition costs on subsequent purchases.

  • Do you offer a free trial?

    No, we do demo consultations instead. You can book one here.

    A demo is the best option for learning how Wicked Reports can help your business grow with actionable insight. You’ll see it in action on a real business and you’ll have the opportunity to ask as many questions as you like before getting started.

  • How long does it take to get to Phase III and full ROI reporting?

    Our average customer takes 45-60 days to get into Phase III. Depending on your funnel complexity (Phase I) and sales cycle (Phase II), it could go faster or take longer for you.

  • How Long Will It Take Me To Get Set Up?

    Wicked Reports is customized to your business, and our patent-pending technology does require manual set-up to ensure quality data and results.

    Most Wicked clients are up and collecting data within a couple days, but it depends on the complexity of your marketing stack.

    We recommend collecting 30 days of data for the best overview to make marketing decisions.


  • How long does it take to set up Wicked Reports?

    The initial authorizations of Phase I typically happen very quickly and can often be accomplished within hours of signing up for Wicked Reports. The time it takes to set up tracking in Phase I depends on the complexity if your marketing funnel and the number of ad platforms and landing pages your managing. Most clients can get this done within a few days.

  • Why is my monthly pricing estimated instead of fixed up front?

    Monthly (or annual) subscription pricing for Wicked Reports is based on the amount of revenue we track for you in $1M increments.

    Annualized monthly revenue means we look at your most recent past month and adjust your subscription rate accordingly each month. Your subscription will always follow your actual revenue.

  • Do you have an offering for Agencies?

    Yes. For billing purposes, we consider you an agency when you have an account and you are paying for 3 client accounts, 4 in total.

    At that point, you’ll get your account free and a 20% discount on the subscription charges for all the clients you’re paying for.

    As far as the kickstart package pricing goes, you’ve got two choices, which apply to all accounts after your first one.

    If you want us to onboard your clients, we’ll offer a 20% discount on any onboarding packages you’re paying for on behalf of your clients.

    If you’re going to fully handle the onboarding and setup for your clients, we’ll waive the onboarding package requirement all together and just let you start subscription billing right away. You will still get support throughout, but you’ll be responsible for getting everything authorized and tracking setup correctly.

  • If I need more than one account, do I need to pay for more than one onboarding package?

    If you have already successfully been through the onboarding process and are purchasing additional accounts you have a choice.

    If you are going to handle the onboarding yourself and do not require assistance from our support team, we can waive the onboarding fee for you and allow you to start paying your monthly subscription charges immediately.

    Please talk to your sales rep for additional details.

Wicked Reports allowed us to grow our business to $4 million with only 4 employees! And in the last 90 days, we’ve made over $200k from spending $30k on Facebook ads alone.
Mark Murrell
CEO, Get Maine Lobster
Because of Wicked Reports we were able to cut spend in half for re-engagement and doubled customer acquisition and it was super profitable. Most effective month ever!
Alice Millard
Growth Marketing Lead, Haute Hijab
Wicked Reports saves us both time and money, and we’re happy to recommend them and their team to anyone that’s spending money on digital advertising. It's a game changer for any serious small business.
Landon Ray
Founder and CEO, Ontraport

All Wicked Reports Subscriptions Include