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Feed Google Ads AI

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Full funnel marketing attribution that uses an attribution time machine to detect the complete customer journey, automatically segment clicks by the top, middle and bottom of your funnel, and provides advanced marketing attribution customization. 

We then feed this superior data into Google for better optimization.

 

Interactive Demo

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Google

Maximizing Conversion Potential

 

Our Google conversion API integration is superior in the data it sends for TOF cold traffic optimization - most other integrations have no concept of leads, they only send sales data.

This integration also updates click values for 90 days as traffic converts over time.  This is critical for marketing funnels at TOF and subscription brands.

Why the Google Conversion API is important

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Wicked Reports sends lead or sales data directly to Google’s Ads AI so it can be more intelligent.  Because Google has real conversion data, it can more accurately build your target audiences, hit your target ROAS goals, and power Google Smart Bidding more accurately.

Why the Google Conversion API is important

Wicked has 3 Google Conversion
API integrations built

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We have 3 Google Conversion API integrations built to insure you are “telling” Google the best information possible.

#1 - Google Offline Conversions for Sales

 

#1 - Google Offline Conversions for Sales

Each day Wicked Reports will send up sales & revenue information from your shopping cart for the previous day. 

#2 - Google Offline Conversions for Leads

 

#2 - Google Offline Conversions for Leads

Each day Wicked Reports will send up leads & as assigned lead value from your CRM for the previous day. 

#3 - Google Enhanced Conversions

 

#3 - Google Enhanced Conversions

Every 10 minutes Wicked Reports can send up sales & revenue information from Shopify.

Difference between
Wicked’s Google Conversion API vs Others

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There are a couple of major differences between integrating conversions with Google using the
Wicked Reports pre-built integration vs using someone else's.

 

Wicked

 

✓ Updates Google click values for 90 days post-click

✓ Ties clicks to sales

✓ Detects new leads and sends to Google

✓ Sends recurring subscription revenue

Others

 

✗ Only sends click value at time of sale

✗ Just sends orders with no attempt to tie clicks to sales

✗ No concept of leads sent to Google

✗ Ignores subscription revenue

What the Google Conversion API does NOT fix

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The Google Conversion API does not fix Google’s Attribution issues.  You will still by relying on a
biased blackbox attribution reporting system that does not optimize cross channel full funnel. 
This leaves a lot of money on the table.

Technical Documentation

Detailed information on the Google Offline Conversion Import arrow-up-right
 
Video demo of the Wicked-Google Conversion Integration arrow-up-right
 
Detailed information on the Google Enhanced Conversion Integration arrow-up-right