The 5 Forces in Action:
Your Weekly Scale / Chill / Kill System for New Customer Growth
The goal isn’t more dashboards. The goal is a weekly operating rhythm that tells you what to do with your budget — based on verified first-party outcomes and the reality of how new customers get created.
“Why Growth Feels Fragile Even When ROAS Looks Great
If you can’t separate new customers from repeat buyers, your reporting becomes misleading — and your budget decisions become risky.
“When measurement is unclear, the platform’s incentives become your strategy.”
This is how teams end up stuck in the same loop:
- Retargeting looks like growth because it converts fast
- Prospecting looks unprofitable because it converts slower
- Platforms over-credit themselves
- Teams argue because nobody can prove what’s real
- Decisions slow down — or become emotional
How the 5 Forces Convert Attribution Into a Weekly Decision Plan
THE 5 FORCES IS NOT A REPORT. IT’S A PROCESS. HERE’S HOW IT RUNS IN THE REAL WORLD:
What Changes When You Run This Weekly
You stop “buying your own customers” and calling it performance.
You stop killing prospecting just because it’s slower.
You gain confidence to scale because outcomes are verified.
Your team moves faster because decisions are structured.
Waste becomes obvious — and easier to cut.
The Weekly Decision Rhythm
(What Monday Looks Like)
This is how Wicked turns attribution into an operating system — not a reporting project.
1
Check campaigns by Intention
2
Review correct window
3
Compare to zones
4
Execute Scale/Chill/Kill
5
Log decision & Review outcomes
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Want Your Weekly Scale / Chill / Kill Plan?
If you’re spending serious money and still unsure what’s actually driving new customers, the fix isn’t another dashboard. It’s a system.
