Data Without Actionable Insights Is Just Waste.
Stop Guessing. Start Scaling. Wicked Action provides the only actionable attribution that reveals exactly which campaigns to Scale, Chill, or Kill—backed by verified first-party revenue.
Stop Analyzing. Start Acting.
Before Wicked Reports, the team was stuck in the usual post-iOS mess:
The Problem
You're drowning in dashboards and metrics. It's still not clear which campaigns are driving new-customer ROI and which are wasting budget.
The Solution
Most tools only show you what happened. Wicked Action goes further, using verified marketing data to tell you precisely what to do next.
The Scale, Chill, Kill Framework:
Data-Driven Campaign Optimization.
Every week, Wicked Action automatically analyzes your verified first-party data and categorizes every campaign into three simple, actionable buckets:
Scale
Chill
Kill
The Wicked Operating System
Measure
Order-level, first-party attribution you can trust.
Signal
Correct Meta’s retargeting bias with new-customer events.
Act
Make the Scale / Chill / Kill call with confidence.
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5 Forces AI (Engine)
The analyst that turns data into actions.
Real Results:
Proof That Actionable Data Drives Higher ROAS.
See the Decision Dashboard
Watch campaigns automatically sort into Scale, Chill, and Kill categories — powered by verified first-party ROI data.
Analysis Result
Go Beyond ROAS with Real Marketing Intelligence
Watch campaigns automatically sort into Scale, Chill, and Kill categories — powered by verified first-party ROI data.
LTV Impact
Lifetime value impact by campaign. See the long-term value of every click.
New vs Repeat
New vs repeat buyer ratios. Understand who you are really attracting.
Profitability
Product-line profitability. Know which products drive the best margins.
CAC Trends
NCAC vs blended CAC trends. Spot efficiency problems before they hurt.
See Your Weekly Insights — and Act Confidently.
Make marketing decisions backed by first-party proof, not assumptions. Let Wicked show you what to Scale, Chill, or Kill.