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The Paid Traffic Truth · Weekly
The new-customer numbers the ad platforms will not show you.
 

Every Monday, the verified cost of acquisition across nine channels, measured against real orders. Free. Two minutes. The truth your dashboards are hiding.

Built from real orders, not platform estimates. A decade of tracking ad spend against what actually happened, across the same benchmark set behind our analysis of 55,661 campaigns.

For agencies and operators running serious paid budgets.

Free, weekly, unsubscribe anytime.

{ What Lands Every Monday }
Four grids no ad platform
can produce
01
New customer acquisition
True nCAC by channel, plus new-customer share and conversion. The cost the platforms bury under blended ROAS.
02
First click vs last click
The credit gap, by channel. See which channels create customers and which ones just take the bow.
03
New customer LTV
Value at 30, 90, 180, and 365 days. The number that tells you which expensive channels are actually your best.
04
Overall performance
The blended view for context, with the gap between blended CAC and true nCAC called out every week.
55,661
campaigns analyzed
10 yrs
tracking real orders
9
channels every Monday
This is the same first-party measurement the agencies behind some of the fastest-scaling DTC brands run on. Not survey-weighted. Not platform-reported. Verified against real orders.
TIER 11 · MAGIC VS MACHINE · ONE CORE MEDIA · WISE PELICAN · BULLSEYE SELLERS
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