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Marketing Attribution :
See How eCommerce Brands Verify nCAC and Cut Wasted Ad Spend 

Your real new customer
acquisition picture —
in 90 seconds.
 
Five demos. Five problems every eCommerce brand is dealing with right now. See exactly what Wicked shows — using data that looks like yours.
 
−40%
nCAC · Joanna Vargas
−34%
nCAC · Tier11
+30m
Revenue · HuHa
3×
Guarantee or free in 90 days
{ What you're about to see }
Five problems. Five minutes.
One system.
Each demo opens with the problem illustration, then cuts to the Wicked product showing it solved in real time. Watch one or all five — then book a call to see it in your actual account.
$106
verified nCAC
487
new customers
All ch.
verified
01
Your real new customer acquisition cost — across every channel
Meta ROAS tells you what Meta claims. Wicked shows you what it actually cost to acquire a new customer — verified across Google, Meta, email, SMS, affiliates, and influencers simultaneously.
"This brand spent $52,000 last week across all channels. Wicked verified 487 new customers. That's a verified nCAC of $106.78 — not what Meta said, not what Google said. What actually happened."
See this in my account
{ The Wicked 3× Guarantee }
We guarantee 3× your subscription cost in logged decisions within 90 days.
Or Wicked is free until you do. Every decision is logged with a verified dollar value — math you can check yourself. Your CS rep works through the Decision Log with you weekly. The counter builds every time a decision gets logged. No questions on the value of the data - you point at the number.
Subscription
$500–$1K/mo
typical plan cost
 
3× Threshold
$1.5K–$3K
in 90 days to guarantee
 
Time to hit it
~2 weeks
at $50K/mo ad spend
Wicked Reports
 
TOF cold traffic attribution
New vs repeat verified
Advanced Signal to Meta
Decision Log + dollar proof
3× guarantee or free
Triple Whale
 
7-day cookie window
Survey-weighted
No new customer signal
Averages 2x cost of Wicked
No guarantee
Northbeam
 
Cookie-dependent
Approximate
Averages 3x cost of Wicked
No guarantee
No commitment on the call · See it in your account first
{ Book a discovery call }
See this in your actual account — 30 minutes
We'll pull up your verified nCAC, your real new vs repeat split, and your first kill decision — all using your own data. Not a demo account. Yours.
Your verified nCAC across all channels
 
Your real new vs repeat split by campaign
 
Your first kill decision and its dollar value
 
The 3× guarantee explained with your numbers
 
The 3× guarantee means if Wicked doesn't help you log 3× your subscription cost in verified decisions within 90 days — it's free until you do.