2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
How to Double New Customers While Reducing Ad Spend
For years, Meta (Facebook) has been the gold standard for customer acquisition. However, in the post-iOS 14 era, many advertisers feel like the "magic" has disappeared. The reality is that the algorithm hasn't lost its power—it has lost its sight.
Topics: Wicked Reports Attribution Health Customer Acquisition Cost (CAC) vs NCAC Meta Ads Wicked Reports Case Study E-commerce Strategy
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
You’ve seen the screenshots. A 5x, 8x, maybe even a 10x ROAS inside the Meta Ads Manager. On paper, you’re winning. But when you look at your bank account or your total business revenue, the needle isn't moving.
Topics: Wicked Reports Marketing Attribution New Customer Acquisition Cost (NCAC) ad spend optimization Meta Ads Facebook Ads ROAS eCommerce Strategy
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Why Your Meta ROAS is High but Your Revenue is Flat
Topics: Wicked Reports Meta Ads ecommerce marketing ROAS Optimization Return on Ad Spend (ROAS) Ad Spend ROI marketing attribution solutions
2 min read
How to Double New Customers While Reducing Ad Spend
Doubling New Customers While Spending Less: A Case Study in Precision Scaling
In high-ticket or "low-frequency" industries—like wedding fashion—the traditional marketing funnel is broken. You can't rely on repeat purchases to bail out a high Cost Per Acquisition (CAC). You need to win on the first click.
Topics: Wicked Reports Meta Ads ecommerce marketing strategy Customer Acquisition Wicked Reports Case Study
4 min read
How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap
The Wall Every Scaling DTC Brand Hits
Scaling an e-commerce brand past the $5 million revenue mark introduces a challenging new problem, often referred to as The 8-Figure Attribution Trap.
Topics: Wicked Reports Ecommerce Shopify Meta Ads Attribution Habits Huha Advantage+ Shopping Campaigns growth marketing Magic vs Machine
5 min read
Meta Automatic Campaign Adjustments: Should You Be Worried?
Meta Automatic Campaign Adjustments: Should You Be Worried?
Meta quietly rolled out a new feature for ad campaigns – and frankly, it’s causing a bit of a stir in the digital marketing world. You may have already heard whispers of “Meta automatic campaign adjustments.”
I’m here to pull back the curtain on what they are, why they might not be as magical as Meta wants you to think, and how these automatic adjustments could potentially harm your campaigns. Let’s face it – running marketing campaigns in today’s landscape is about as straightforward as navigating a maze blindfolded. Between setting budgets, targeting audiences, and crafting compelling ad copy, you’ve got a lot on your plate. That's precisely why Meta’s shiny, new feature – promising to handle the heavy lifting of optimizing your ads with automatic campaign adjustments – can sound oh-so-tempting. But, before you hand over the reins to Meta’s algorithm, it’s crucial to understand both the potential benefits and pitfalls.