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Train Meta's Algorithm for New Customer Acquisition

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Wicked Reports’ Advanced Signal transforms your attribution data into laser-focused conversion events that teach Meta to find net-new buyers, not retarget existing customers.

task_alt Create custom events for new customer acquisition

task_alt Stop Advantage Plus campaigns from retargeting existing customers

task_altScale campaigns that actually grow your customer base

 

Book A Live Demo

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The Scaling Problem Every E-commerce Brand Faces

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Your attribution data shows campaigns are working, but scaling them just means spending more money on existing customers. Meta's Advantage Plus algorithms optimize for easy wins—people who already know your brand—instead of finding net-new buyers.

 

The result?

✗ Higher ad spend, same customer count.

The Scaling Problem Every E-commerce Brand Faces

Clear Decisions in 3 Steps

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Step 1- Segment Customer Data

 

Step 1: Segment Customer Data

Advanced Signal automatically identifies new vs. repeat customer purchases using your Wicked Reports attribution data.

Step 2- Create Custom Events

 

Step 2: Create Custom Events

Choose which products and customer types to optimize for. Advanced Signal creates conversion events that fire only for new customers.

Step 3- Train Metas Algorithm

 

Step 3: Train Meta's Algorithm

Use these focused events in your campaigns so Meta learns to find buyers who haven't purchased from you before.

Why Advanced Signal beats Standard CAPI

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Advanced Signal:

Focused training
  • ✓
    Custom events for New Customers
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    Product-specific optimization
  • ✓
    Verified attribution data
  • ✓
    Strategic campaign alignment
Standard CAPI:
Generic signals
  • ✗
    All purchase events mixed together
  • ✗
    Meta optimizes for any buyer
  • ✗
    No new vs. repeat distinction
  • ✗
    Algorithm learns bad habits

The difference:

Advanced Signal trains Meta's algorithm with surgical precision for your goals instead of muddled signals.

Core benefits for E-commerce Brands

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Scale New Customer Acquisition

 

Scale New Customer
Acquisition

Stop burning budget on retargeting. Get consistent new customer growth as you increase ad spend.

Optimize Product-Specific Campaigns

 

Optimize Product-Specific Campaigns

Launch new products or move specific inventory with conversion events tailored to those items.

Align Attribution with Optimization

 

Align Attribution with
Optimization

Use the same data that shows you what's working to train Meta's algorithms for better performance.

Book A Live Demo

The Advanced Signal System

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Built on Wicked Reports Attribution Data

Automatic Segmentation:

New vs. repeat customer identification

Product-Level Events:

Create events for specific products or collections

Real-Time Sync:

Events fire within minutes of purchase

Campaign Integration:

Creates events directly in Meta Ads Manager

Performance Tracking:

Monitor new customer acquisition in Wicked Reports

The Advanced Signal System

From Retargeting to Growth

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BEFORE Advanced Signal:

  • ✗
    Campaigns optimize for any purchase
  • ✗
    Meta retargets existing customers
  • ✗
    Scaling increases spend, not growth
  • ✗
    Attribution shows problems but can't fix them

AFTER Advanced Signal:

  • ✓
    Campaigns optimize to acquire new customers only
  • ✓
    Meta finds net-new buyers consistently
  • ✓
    Scaling drives actual customer growth
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    Attribution data directly improves performance

Seamless Integration with Your Attribution Data

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Your Attribution Dashboard

 

Your Attribution Dashboard

See exactly which campaigns drive new vs. repeat customers

Signal Event Creation

 

Signal Event Creation

Transform insights into conversion events Meta can understand

Meta Campaign Optimization

 

Meta Campaign Optimization

Use focused events to train algorithms for new customer acquisition

GET STARTED WITH ADVANCED SIGNAL 

 

Book A Live Demo

Frequently Asked Questions

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Currently Meta (Facebook/Instagram). Google Advanced Signal is coming soon. Advanced Signal and Conversions API require Shopify, WooCommerce, or other supported Wicked Reports integration.

Standard CAPI sends all purchase events. Advanced Signal segments new vs. repeat customers and creates product-specific events for targeted optimization. Meta’s algorithms optimize for either the “all purchase” or the “segmented” signal that you send it.

Meta typically needs 50+ weekly conversions per event for optimal learning. Most brands see improved new customer acquisition within 2-3 weeks of setup.

Yes. Create custom events based on any product combination or customer segment in your data.

Minimal. Advanced Signal integrates with your existing Wicked Reports setup through our dashboard interface.

READY TO TRAIN META FOR GROWTH?

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Add Advanced Signal to Your Wicked Reports Account

What's Included:

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    Unlimited custom conversion events
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    New vs. repeat customer segmentation
  • ✓
    Product-specific event creation
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    Real-time sync to Meta
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    Setup and optimization support

Pricing:

$100/month

(Requires active Wicked Reports subscription)
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