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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

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Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

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The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

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Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

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How to Double New Customers While Reducing Ad Spend

Jan 6, 2026 by Scott Desgrosseilliers

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Dec 31, 2025 by Scott Desgrosseilliers

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The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)

Dec 29, 2025 by Scott Desgrosseilliers

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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive

Dec 26, 2025 by Scott Desgrosseilliers

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

Dec 24, 2025 by Scott Desgrosseilliers

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

Dec 22, 2025 by Scott Desgrosseilliers

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The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias

Dec 19, 2025 by Scott Desgrosseilliers

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Stop Wasting 40% of Ad Spend on Existing Customers

Dec 17, 2025 by Scott Desgrosseilliers

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The Hidden Cost of Bad Attribution: Quantify the Risk

Dec 15, 2025 by Scott Desgrosseilliers

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The Retargeting Trap: More New Customers on Half the Spend

Dec 12, 2025 by Scott Desgrosseilliers

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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!

Dec 11, 2025 by Scott Desgrosseilliers

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Increase Average Order Value (AOV) Today | Wicked Reports

By Scott Desgrosseilliers on Jan 8, 2025 10:09:32 AM

Smart Strategies to Increase Average Order Value Today

For years, we’ve been obsessed with helping businesses grow. Not incremental improvements, but transformative growth. This often hinges on one metric: average order value. Whether you’re an eCommerce giant or an independent blogger, increasing AOV is crucial for sustainable success.

Topics: attribution windows Attribution Health multi-touch attribution customer lifetime value (CLV) upselling

9 min read

7 Tips to Scale Facebook Ads for eCommerce | Wicked Reports

By Katie Switzer on Jun 1, 2022 1:45:00 AM

7 Tips To Scale Facebook Ads: Strategies for 7-Figure eCommerce Brands

Are your Facebook ads getting good ROI? Now is the time to start scaling them up to grow your brand.

Topics: Wicked Reports Marketing Attribution customer lifetime value (CLV) Facebook Ads Scaling Facebook Algorithm eCommerce Advertising Ad Fatigue

8 min read

The 3 New Truths of E-commerce Marketing | Wicked Reports

By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM

The 3 New Truths of E-commerce Marketing

Last Updated: November 30, 2025

In a perfect world, growing your ecommerce store would be logical and easy…

Topics: Wicked Reports Ecommerce Marketing Attribution marketing ROI measurement customer lifetime value (CLV) first-click attribution lead nurturing

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