9 min read
The Paid Traffic Truth : The 159% Markup Hiding Inside Your Blended CAC
Aug 31, 2026 by Scott Desgrosseilliers
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How to Track SEO & Content ROI in 2026 (Zero-Click Era)
Aug 27, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Why Your Priciest Ad Channel Grows the Fastest Customers
Aug 24, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Which Way Is Last-Click Attribution Wrong? One Direction
Aug 17, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Why Last-Click Attribution Cuts Meta's ROAS and Pays Search
Aug 10, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Why Your Best ROAS Channels Bring the Fewest New Customers
Aug 3, 2026 by Scott Desgrosseilliers
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The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't
Jul 28, 2026 by Scott Desgrosseilliers
1 min read
Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
4 min read
Fastest-Growing E-commerce Sectors for 2026 and Beyond
By Scott Desgrosseilliers on Jun 28, 2022, 2:25:48 PM
FASTEST-GROWING E-COMMERCE SECTORS FOR 2026 AND BEYOND
Online shopping stopped being a pandemic story a while ago — it's simply how a growing share of the world buys. In 2026, global ecommerce is expected to reach roughly $6.88 trillion - accounting for more than a fifth of all retail sales worldwide and it's on track to pass $8 trillion by 2027. Growth has cooled from its 2020–2021 spike into a steadier high-single-digit climb — but it's still expanding at more than twice the rate of physical retail.
What's changed most since the early-pandemic surge isn't whether people shop online — it's what they buy online and how. The categories growing fastest now are being driven less by lockdown habit and more by structural shifts - grocery finally going digital at scale, mobile-first buying (mcommerce is now around 59% of ecommerce sales), AI-powered personalization, social commerce, and the maturing of direct-to-consumer brands.
Topics: Wicked Reports Ecommerce Trends customer lifetime value (CLV) DTC growth trends (Direct-to-Consumer) online retail
4 min read
The Biggest E-commerce Sectors by Revenue (2026)
By Scott Desgrosseilliers on Feb 25, 2022, 3:47:30 PM
THE BIGGEST E-COMMERCE SECTORS BY REVENUE IN 2026
Global ecommerce is now a roughly $6.9 trillion market — more than a fifth of all retail sales worldwide — and it's still growing at more than twice the rate of physical stores. But that spend isn't distributed evenly. A handful of categories account for an outsized share of every dollar spent online, and knowing which sectors are biggest by revenue tells you where the money actually is today.
This is a ranking by size — total online revenue — not by growth rate. (If you want to know which sectors are growing fastest rather than which are largest right now, that's a different question, and we cover it in our companion piece on the fastest-growing e-commerce sectors.) Here, we're answering "where is the most consumer spend concentrated online today?"

