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Brand

 

Brand Benefits from the

Wicked Reports Marketing Attribution platform

 

Brands can understand the multi-channel customer journey, stop getting misled by bad GA4 + ad platform conversion data that mutes TOF performance, and pinpoint opportunities only found with better attribution data.

 

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Marketing attribution helps brands unlock growth and limit wasted ad spend.

 

This happens when you have OrderID attribution tied to customer journeys.

THEN - you need automation to sift through the data and spot where your KPIs are met, or missed, so you don’t let an opportunity pass you by - all while saving your 10 hours of data analysis a week.

Improved profitability

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Wicked Reports ties ad spend and clicks to real sales and revenue.  This gives you a crystal clear view into where your budget is growing your bottom line, or being wasted.

Improved profitability

Understand the multi-channel customer journey

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Your customers don’t take a direct path to your website to buy.  Our attribution engine untangles the complex journey.  This data is delivered visually, via custom AI detection, and in your attribution reporting results.

Understand the multi-channel customer journey

Drive new customer acquisition

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New customer cost vs average order value and customer lifetime value are reported at the ad level and rolled up to the channel level. This gives a clear picture on where to double down to grow in new areas that is not clear in ad platform dashboard data.

Drive new customer acquisition

Unlocking Transparency

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Wicked Reports Reveals the Reality Behind Ad Platform Reporting

Clarity on ROI with accurate measurement

 

Clarity on ROI with accurate measurement

Ad platform reporting is the fox watching the hen house.  Google & Meta are never going to tell you to stop spending with them and move the ad budget to their competitor!

Wicked Reports presents the facts, backed by orderIDs and timestamps.

Optimized marketing spend

 

Optimized marketing spend

The Wicked Coach will inspect every ad click for 216 data points, match against your KPIs, and then advise you on how to achieve optimal results.

Increase repeat customer purchases

 

Increase repeat customer purchases

Repeat customers act differently from first-time purchasers.  The Wicked attribution engine differentiates new vs repeat customers automatically so you can tune your targeting to match the intended audience that is converting best.

Optimizing brand Success

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Dedicated customer manager and tracking specialist

Our 10 years of experience shines in our approach to customer success.  You have access to an onboarding manager, a tracking specialist, and a marketing data optimization expert to ensure you get maximum results from Wicked’s’ data.

Dedicated customer manager and tracking specialist

Increased transparency and
accountability

It is easier to hold people accountable when the data is transparent.  All of Wicked Reports’ data is auditable down to the unique first party data IDs and click timestamps.

Increased transparency and accountability

Discuss with our digital agency specialist on a live zoom 

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See Wicked in action with our interactive demo 

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