The 5 Forces Methodology:
A Scientific System That Turns Attribution Into Decisions.
Wicked Reports runs on a proprietary framework built for one purpose: help you scale profitable new customer acquisition with confidence. The 5 Forces turns chaotic, multi-channel data into a weekly decision system — grounded in first-party proof, correct attribution windows, and clear Scale / Chill / Kill actions.
Marketing Success Isn’t Luck —
It’s a Repeatable Operating System
If you’re spending real money on Meta, Google, and email, the problem isn’t effort — it’s decision clarity. Platform ROAS inflates itself. Retargeting disguises itself as growth. And new customer acquisition takes longer to reveal truth.
The 5 Forces is the methodology that solves this:
The Five Forces
And What Each One Controls
• Top of Funnel Cold Traffic → First-Click ROAS
• Retargeting / BOF → Multi-Touch ROAS
• BOF / retargeting typically uses 7-day windows
• Zones turn performance into decisions instead of arguments
How the 5 Forces Powers Wicked’s AI and Weekly Decision Rhythm
Each Force feeds the next — so the system gets smarter every week.
By week 2–4 of consistent data flow, Wicked’s AI can reliably surface:
“The 5 Forces is a growth system that learns faster because it’s grounded in verified first-party outcomes — not modeled platform claims.”
From Chaos to Clarity
Without Another Dashboard
Wicked doesn’t just show you data. It turns attribution into actions your team can execute — every week.
Why a Methodology Matters More Than Another Tool
Want Your Data to Tell You What to Do Next?
The 5 Forces isn’t theory. It’s the operational logic inside Wicked Reports — built to help teams scale new customer acquisition with confidence.
