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Pulse

Your daily briefing, and where you're actually heading

 

Spend, sales, new customers, and nCAC in one screen, each with a forecast of where it lands once delayed clicks come in

Backed by the 3x guarantee. Three times your subscription in logged decisions within 90 days, or it's free until you get there.

Today's nCAC vs predicted future once delayed clicks land

{ The problem }

Today's number is lying to you, a little

Recent clicks have not converted yet, so this morning's nCAC looks worse than it is. Cut spend on that and you kill a campaign that was about to pay back. React to every slow day and you never scale at all.

{ See it }

Your morning, in one screen

Your morning, in one screen — Pulse dashboard

{ Why the forecast holds up }

A forecast, not a guess

Predicted Future number is not a hunch. Every click has a gap between when it lands and when it converts, and that gap is measurable. Pulse learns your account's own conversion lag and uses it to project where today's incomplete number ends up once the in-flight clicks come in.

01

Start with what actually happened

Today's real spend, sales, and clicks, straight from your verified data. Nothing modeled yet.

02

Apply your conversion lag

Pulse looks at how clicks in your account have historically converted in the days after they land, so the projection reflects your patterns, not an industry average.

03

Project to where it lands

Predicted Future figure is today's number carried forward to its finished state, so you act on the outcome instead of the halfway point.

Predicted, not just reported

Today's nCAC is not your real nCAC. Pulse shows where it is heading, so you stop overreacting to a slow day.

The whole picture

New customer cost, new visit share, and revenue together, not one KPI judged in isolation.

Built for the morning

The decisions you need before your coffee, without digging through tabs to find them.

{ What you do with it }

Read it once. Know what to move

Pulse does not just show you where each number is heading. It turns the morning into a short list of decisions, so you act on the projected outcome instead of the raw number, and you are done in minutes.

Scale Zone — $30,000 total ad spend, 15 campaigns

Scale Zone

Channel's Predicted Future target once delayed clicks land is a channel to put more behind today, not a week from now when the dashboard finally agrees.

Chill Zone — $11,000 total ad spend, 8 campaigns

Chill Zone

A slow morning that is pacing back to healthy is a hold, not a cut. No knee-jerk reaction to a number that has not finished.

Kill Zone — $22,000 total ad spend, 4 campaigns

Kill Zone

A channel still underwater after the lag is accounted for is one you cut, and you move that budget to something that pays back.

$116→$69

nCAC · Joanna Vargas

−34%

nCAC · Tier 11

−63%

nCAC · CBazaar

+$30M

Revenue · Huha

{ The guarantee }

3x in 90 days, or free until you do

Every decision Wicked logs carries a dollar value from your verified data. If the total has not reached three times your subscription within 90 days, Wicked is free until it does. At fifty thousand a month in ad spend, most accounts pass three times in about two weeks.