2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
3 Big Problems With Link Tracking & How to Fix Them for ROI
By Scott Desgrosseilliers on Jul 1, 2016 4:12:49 PM
Link tracking has been in the news lately because it’s just not working efficiently.
Topics: Automatic Link Builder online ads Link Tracking
1 min read
Wicked Reports Now Offers Live Product Reports
By Scott Desgrosseilliers on Jun 6, 2016 12:29:36 PM
The product report shows you all products at a glance, giving you important information about sales:
Topics: New Feature Announcement product reports
26 min read
You Are Wasting Facebook Ad Dollars Unless You Understand Conversions
By Scott Desgrosseilliers on May 25, 2016 12:25:16 PM
The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."
Topics: Uncategorized
4 min read
5 Ways to Improve Facebook Ad Performance
By Scott Desgrosseilliers on May 9, 2016 12:48:40 PM
Every marketing manager wants to get the most from the money he or she spends on programs. Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment.
Topics: Uncategorized
1 min read
Wicked Reports Product Update: March 2016
By Scott Desgrosseilliers on Mar 14, 2016 12:23:10 PM
Watch for the Wicked Reports product upgrade tsunami that's headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill what doesn't!
There is so much to cover that I'll follow up with a separate, deep-dive post for each feature . Here's the list of upgrades coming from Wicked Reports:
Topics: New features
4 min read
When Is the Best Time to Send Your Emails?
By Scott Desgrosseilliers on Jan 18, 2016 2:36:32 PM
When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?
Topics: Uncategorized
3 min read
Product Tripwire Attribution
By Scott Desgrosseilliers on Jan 18, 2016 11:17:16 AM
Wicked Reports' Product / Tripwire Attribution report connects your customer's buying behavior for specific products to the marketing activity that acquired them AND the revenue they generate for you AFTER their purchase of a specific product.
Topics: New Feature Announcement attribution
1 min read
What's Driving Your Sales? It's All About Attribution
By Scott Desgrosseilliers on Jan 18, 2016 11:06:57 AM
We created Wicked Reports because of the confusing, cryptic, and unverifiable ways existing analytics tools attributed revenue and sales. People came to us who had tried everything else and were tired of banging their heads against the wall.
Topics: attribution
1 min read
Hello, Next-Level Mastermind Member! | Wicked Reports
By Scott Desgrosseilliers on Jan 17, 2016 11:19:06 AM
Hello, Next-Level Mastermind Member!
Thanks for clicking on the link below my Next Level Mastermind forum signature.
Topics: Wicked Reports Next-Level Mastermind Full-impact ROI Ad ROI Optimization marketing attribution compliance marketing attribution solutions
Wicked Reports Tracking for Google Ad Manager
By Scott Desgrosseilliers on Jan 16, 2016 11:20:52 AM
Wicked Reports Tracking for Google Ad Manager

