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6 min read

Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
7 min read

Meta Is Now Charging to Reach Your Customer
Jun 3, 2026 by Scott Desgrosseilliers
9 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
7 min read

How to Track ChatGPT Ads the Right Way
May 21, 2026 by Scott Desgrosseilliers
12 min read

Why Your Meta CPA Is Lying to You in 2026
May 18, 2026 by Scott Desgrosseilliers
2 min read

The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read

How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read

Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read

Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read

Data Isn’t Power — Action Is
Apr 6, 2026 by Scott Desgrosseilliers
4 min read

Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
3 min read

Marketing Success Isn’t Luck — It’s a System
Mar 16, 2026 by Scott Desgrosseilliers
8 min read

Attribution Isn’t Your Problem. Decisions Are.
Mar 9, 2026 by Scott Desgrosseilliers
5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
3 min read

Email Open Rates vs. ROI: Stop Obsessing Already

By Scott Desgrosseilliers on Oct 18, 2016 1:00:58 PM

Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.

Topics: Email Marketing Email ROI marketing attribution ROI Email Open Rates track ROI Automated ROI reporting
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