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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

Jan 26, 2026 by Scott Desgrosseilliers

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

Jan 16, 2026 by Scott Desgrosseilliers

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

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Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

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The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

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Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

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How to Double New Customers While Reducing Ad Spend

Jan 6, 2026 by Scott Desgrosseilliers

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Dec 31, 2025 by Scott Desgrosseilliers

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The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)

Dec 29, 2025 by Scott Desgrosseilliers

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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive

Dec 26, 2025 by Scott Desgrosseilliers

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

Dec 24, 2025 by Scott Desgrosseilliers

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

Dec 22, 2025 by Scott Desgrosseilliers

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The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias

Dec 19, 2025 by Scott Desgrosseilliers

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Stop Wasting 40% of Ad Spend on Existing Customers

Dec 17, 2025 by Scott Desgrosseilliers

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The Hidden Cost of Bad Attribution: Quantify the Risk

Dec 15, 2025 by Scott Desgrosseilliers

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Marketing Attribution 2020: Tracking ROI & LTV Across Platforms

By Scott Desgrosseilliers on Jun 1, 2020 9:19:02 AM

Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.

Topics: Wicked Reports attribution models multi-touch attribution Marketing Attribution ROI Tracking ecommerce tracking LTV calculation

3 min read

3 Reasons Why CPC Is Costing You Big Time | Wicked Reports

By Scott Desgrosseilliers on Oct 11, 2016 4:01:16 PM

If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever, it has also been the only way you could get a quantitative handle on advertising effectiveness.

Topics: cost per click Wicked Reports ROI LTV LTV calculation LTV data Return on Investment (ROI) cpc data

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