3 min read
SPEND INFINITY OR KILL BUDGET?
The skill in which Meta (Facebook & Instagram) takes credit for a sale is astounding.
Topics: Facebook attribution windows Facebook conversions multi-touch attribution Marketing Attribution Facebook Ads ROAS Top of Funnel Strategy
4 min read
The rumors of ROAS demise..
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It's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".
Topics: Facebook Wicked Reports Facebook conversions Jedi Strategies Marketing Attribution Return on Ad Spend Top of Funnel Ad Platform ROAS
4 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Topics: Facebook Wicked Reports Facebook conversions Facebook ads Facebook pixels Ad Operations
2 min read
How is Wicked Reports’ attribution different from Facebook’s or Google’s?
We get this question all the time, even from clients we are already using Wicked Reports.
Topics: Facebook Google AdWords attribution
2 min read
Understanding Facebook's Custom Conversion Events
Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.