6 min read
Meta Removed Detailed Targeting Exclusions : The 2026 Fix
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META KILLED DETAILED TARGETING EXCLUSIONS — HERE'S HOW TO KEEP YOUR TOP-OF-FUNNEL ACTUALLY COLD IN 2026
If you run top-of-funnel prospecting on Meta, one quiet change has been steadily breaking the thing that makes TOF work: your ability to keep warm audiences out of it. Detailed targeting exclusions are gone, and as of early 2026 Meta has finished enforcing it. Here's exactly what changed, why it's a problem for prospecting, and the setup that fixes it.
Topics: Facebook Wicked Reports Facebook conversions Facebook ads Facebook pixels Ad Operations TOF Prospecting
2 min read
Wicked Reports vs. Google & Facebook: Key Attribution Differences
We get this question all the time, even from clients we are already using Wicked Reports.
