EMAIL MARKETING BENCHMARKS ARE LYING TO YOU : WHAT ACTUALLY MATTERS IN 2026

Every year, a dozen platforms publish the same email benchmark report - here's the average open rate, here's the average click rate, here's how you stack up. Marketers screenshot the numbers, compare their open rate to the industry average and feel good or bad accordingly.

Here's the uncomfortable truth for 2026. Your open rate is one of the least trustworthy numbers in your entire marketing stack and building strategy around it is a great way to optimize something that doesn't move revenue. Let me explain why — and what to measure instead.

APPLE'S LINK TRACKING PROTECTION IN 2026: WHAT IT ACTUALLY DID TO ATTRIBUTION (AND WHAT TO DO NOW)

Short version - Apple has spent the last few years quietly stripping the tracking parameters that marketers rely on to know which ads work. It started with iOS 17 in 2023 and iOS 26 escalated it. If your tracking depends on click IDs, a growing share of your Safari and Apple traffic is now going dark but UTMs survive and there are concrete ways to keep your attribution accurate. Here's the real state of play and what to do about it.

You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.

What Time Should You Send Your Emails?

Do you always send your emails at the default time?

You're generating a bunch of great leads for your client.

Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.