THE WICKED REPORTS ROI REPORT : SEE WHAT YOUR MARKETING ACTUALLY EARNED

Most marketing metrics tools still expect you to do the heavy lifting. They will give you numbers, as long as you handle the coding, tracking, filtering, and analysis yourself. That is like a restaurant serving you dinner only if you do the kitchen prep. So ask yourself two questions.

If a CMS will write HTML for you, a CRM will manage your pipeline, and Google and Meta optimize bids automatically, why do you still put up with a reporting tool that makes you become a data analyst before you can see a result? And do you really want to spend your time mastering data analysis instead of growing your business?

THE ROI REPORT DOES THE ANALYSIS FOR YOU

What you actually need is a report that does the back-room work and hands you the numbers that matter, and tells you why they matter. That is what the Wicked Reports ROI Report is built to do. It takes care of the analysis and shows you what worked, what did not, and where your revenue really came from.

FULL-IMPACT ROI : THE WHOLE JOURNEY IN ONE NUMBER

Your customers rarely take a straight path to a purchase. They cross paid social, search, email, SMS, and video over days or weeks. Full-Impact ROI answers the question every marketer actually cares about, did my marketing work, by looking across the four most critical points of that journey.

1. The first click Wicked ever tracked for that customer, the initiation.
2. The first click that made them opt in, lead generation.
3. The last click before they ordered, conversion.
4. The last click that got them to re-engage, re-engagement.

The report looks across all four attribution points to judge whether a given ad had any responsibility for a sale, then summarizes the ROI so you can see what genuinely drove revenue and what did not. Crucially, if more than one of the four points has attribution, Full-Impact counts the order only once, so you are never double-counting or lost in overlapping credit. With that clarity you can focus your spend on the campaigns and channels actually generating revenue. It is one of several attribution models in the ROI Report, alongside Last Click, First Click, New Lead, Re-Engaged Lead, and Linear, each mapped to a different campaign goal.

FAST FILTERING AND ANALYSIS WITH WICKEDSMARTZ

WickedSmartz is the part of the report that does the quantitative grunt work for you. Instead of building tracking links, sifting spreadsheets, and manually crunching numbers, you use WickedSmartz filtering to slice and sort your data fast and get to a specific answer, such as which campaigns generate real profit and which just generate clicks. It performs the technical analysis you do not have time for and returns clear results quickly, so you spend your time deciding rather than calculating.

VISUAL REPORTING BUILT FOR DECISIONS

The ROI Report is designed for speed and clarity, so the numbers are easy to read and act on. You can measure trends between any two time periods, filter multiple selections to surface the fields that matter, and filter ranges by greater-than or less-than on cost, leads, and sales. Visual elements bring the data to life, color coding, bar charts for clicks, leads, and sales, revenue against cost, and cost against earnings per lead, horizontal bars for campaign comparison, and icons identifying each data source such as Facebook, email, and social.

Want the detail behind a visual? Hover over a bar or the Why icon and the report explains what is behind it, and click Explore to drill into campaign data.

THE POINT
The ROI Report packs a lot of information into a flexible format, but the goal is simple. It puts your data to work for you instead of the other way around, so you can find what works and what does not quickly, and spend accordingly. See how it works in the platform overview, or book a demo to see it on your own data.

FAQ

WHAT IS WICKED REPORTS' FULL-IMPACT ATTRIBUTION AND WHY DOES IT MATTER?

Full-Impact Attribution is a model in the ROI Report that looks at the four most critical touchpoints in the customer journey at once, first click, first opt-in click, last click before order, and last re-engagement click. By assessing all four and counting each order only once, it gives a comprehensive de-duplicated view of an ad's total responsibility for a sale, removing guesswork about what actually drove revenue.

WHAT IS WICKEDSMARTZ?

WickedSmartz is the ROI Report's fast filtering and analysis interface. It performs the quantitative work you would otherwise do by hand, letting you filter and sort your data quickly to answer specific questions, such as which campaigns generate real profit versus which just generate clicks, and it returns clear, accurate results without the spreadsheet grind.

WHAT ATTRIBUTION MODELS DOES THE ROI REPORT OFFER?

The ROI Report offers several models mapped to different campaign goals, including Full-Impact, Last Click, First Click, New Lead, Re-Engaged Lead, and Linear. Choosing the model that matches a campaign's goal is what makes the measurement accurate, for example last click for bottom-of-funnel conversion campaigns and first click for top-of-funnel demand creation.

HOW IS THE ROI REPORT DIFFERENT FROM AD-PLATFORM REPORTING?

Ad platforms use single-channel measurement that ignores other channels and claims credit for conversions based on a pixel fire. The ROI Report uses only reliable first-party conversions detected from your CRM and order systems, and reports ROI, lifetime value, leads, sales, and revenue at the campaign, ad, adset, ad group, and email level, so you see the true cross-channel picture rather than each platform's self-report.