3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

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Why View-Through Conversions Are Dangerous for Your Ad Budget

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

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Why nCAC is the Only Metric That Matters for Your Growth Budget

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The North Star Strategy: Proving Agency Impact via Attribution

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Why High Meta ROAS Doesn't Always Equal More Revenue

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How to Double New Customers While Reducing Ad Spend

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

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Product Update: Customizable Columns

By Scott Desgrosseilliers on Aug 20, 2021 2:49:58 PM

Customize Your ROI Columns: Tailor Data Views for Your Business Needs

Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a powerful and easy way to customize how you see your data arranged using the popular Custom Columns feature.

Topics: Wicked Reports ROI Report Marketing Attribution Data-Driven Decisions ad spend optimization User Interface (UI) Update Dashboard Customization Real-Time Updates
1 min read

2020 Product Update - Enhanced ROI Report & Linear Attribution

By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM

Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

Topics: ROI Report Linear Attribution
5 min read

Mailchimp Attribution: Track Email ROI & Sales | Wicked Reports

By Scott Desgrosseilliers on Oct 8, 2018 10:32:09 AM

Mailchimp ROI Tracking: How to Attribute Sales to Your Email Campaigns

MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

Topics: MailChimp Email ROI ROI Report ROI Key Email Marketing Benchmarks: What to Track
4 min read

7 Exciting New Enhancements to the ROI Report

By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM

The ROI Report was already the most powerful marketing metrics report anywhere in the market.

Topics: New Feature Announcement ROI Report
4 min read

The Most Powerful ROI Report for Marketing Attribution

By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM

The Most Powerful ROI Report You’ll Ever See

Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

Topics: Wicked Reports ROI Report WickedSmartz intelligent analytics interface Customer Journey Tracking Full-Impact Attribution