10 min read
The Paid Traffic Truth : Which Way Is Last-Click Attribution Wrong? One Direction
Aug 17, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Last-Click Attribution Cuts Meta's ROAS and Pays Search
Aug 10, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Your Best ROAS Channels Bring the Fewest New Customers
Aug 3, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't
Jul 28, 2026 by Scott Desgrosseilliers
1 min read
Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
5 min read
Three Attribution Shifts Every DTC Brand Should Know
Jun 8, 2026 by Scott Desgrosseilliers
14 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
5 min read
The Wicked Reports ROI Report : See What Marketing Earned
By Scott Desgrosseilliers on Nov 4, 2016, 4:09:40 PM
THE WICKED REPORTS ROI REPORT : SEE WHAT YOUR MARKETING ACTUALLY EARNED
Most marketing metrics tools still expect you to do the heavy lifting. They will give you numbers, as long as you handle the coding, tracking, filtering, and analysis yourself. That is like a restaurant serving you dinner only if you do the kitchen prep. So ask yourself two questions.
If a CMS will write HTML for you, a CRM will manage your pipeline, and Google and Meta optimize bids automatically, why do you still put up with a reporting tool that makes you become a data analyst before you can see a result? And do you really want to spend your time mastering data analysis instead of growing your business?

