Login
Login
4 min read

The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read

The 40% Waste: How Meta Algorithms Force You to Buy Customers You Already Own
Dec 17, 2025 by Scott Desgrosseilliers
4 min read

The Hidden Cost of Bad Attribution: Why It's Your Biggest Expense (And How to Quantify It)
Dec 15, 2025 by Scott Desgrosseilliers
4 min read

The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read

How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
5 min read

When to Use Last Click Attribution for Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
7 min read

Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read

How to Use First Click Attribution To Optimize  Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read

Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
5 min read

Meta Is Pushing Advantage+ Campaigns Relentlessly
Nov 26, 2025 by Scott Desgrosseilliers
8 min read

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read

Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read

Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
2 min read

Understanding Facebook's Custom Conversion Events

By Scott Desgrosseilliers on Sep 7, 2016 12:39:48 PM

Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.

Topics: Facebook custom conversion
All posts