1 min read
Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
2 min read
Wicked Reports Zapier Integration: New Release Guide
By John Peich on Sep 3, 2020, 3:31:34 PM
Wicked Reports Zapier Release: Streamlining Your Marketing Data
Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom clicks! Therefore, we are deprecating our older releases (1.1.1 & 1.1.2) to have everyone move to this newer release (1.2.1). Here's what you need to do to upgrade.
Topics: Wicked Reports Zapier Marketing Attribution Data track ROI Automated ROI reporting CRM conversion tracking
1 min read
Protect Agency Reputation: Proving Client ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017, 3:48:50 PM
Protect Your Agency Reputation: Proving Client ROI with Accurate Data
Word of mouth is everything!
Topics: client reports Marketing Attribution Software agency pain points track ROI calculate marketing ROI
3 min read
Email Open Rates vs. ROI: Stop Obsessing Already
By Scott Desgrosseilliers on Oct 18, 2016, 1:00:58 PM
Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.

