You may have heard about the industry-wide shift caused by Apple's App Tracking Transparency (ATT) framework and the ongoing evolution of its privacy stack.

Are you wondering how this new reality affects advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Topics: Wicked Reports Email ROI Facebook ROI email performance Facebook ads ios attribution without cookies iOS privacy updates 2026 Apple App Tracking Transparency ATT compliance

5 min read

Mailchimp Attribution: Track Email ROI & Sales | Wicked Reports

By Scott Desgrosseilliers on Oct 8, 2018 10:32:09 AM

Mailchimp ROI Tracking: How to Attribute Sales to Your Email Campaigns

MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

Topics: MailChimp Email ROI ROI Report ROI Key Email Marketing Benchmarks: What to Track

1 min read

Klaviyo & Wicked Reports Integration: Track Email ROI Precisely

By Scott Desgrosseilliers on Feb 20, 2018 4:24:52 PM

Today, we’re excited to announce our integration with Klaviyo.

Topics: Email ROI Integrations Data Integrations klaviyo email optimization email marketing attribution

7 min read

6 Tips for Improving Email Performance & Real Marketing ROI

By Scott Desgrosseilliers on Mar 16, 2017 1:03:24 PM

You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.

Topics: Email Marketing Wicked Reports Email ROI email performance ROI Tracking marketing ROI optimization

1 min read

Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

Revenue Per Email: How to Identify Your Most Profitable Email Campaigns

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization

1 min read

Mark's Marathon Email Made Him $8,000 from 400 Clicks

By Scott Desgrosseilliers on Feb 10, 2017 3:56:01 PM

Mark sent an email to his list of 100,000 about a Marathon he was training for.

Topics: Email ROI

1 min read

How Emails Make Money: Tracking ROI & Attribution

By Scott Desgrosseilliers on Feb 10, 2017 3:54:45 PM

How Emails Make Money: A Guide to Email ROI Attribution

Open Rates...

Topics: Active Campaign Email ROI emails revenue per email marketing ROI measurement Why Email Marketing Benchmarks Matter

3 min read

Email Open Rates vs. ROI: Stop Obsessing Already

By Scott Desgrosseilliers on Oct 18, 2016 1:00:58 PM

Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.

Topics: Email Marketing Email ROI marketing attribution ROI Email Open Rates track ROI Automated ROI reporting

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