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3 min read

The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read

How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
5 min read

When to Use Last Click Attribution for Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
7 min read

Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read

How to Use First Click Attribution To Optimize  Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read

Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
5 min read

Meta Is Pushing Advantage+ Campaigns Relentlessly
Nov 26, 2025 by Scott Desgrosseilliers
8 min read

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read

Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read

Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read

Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
16 min read

Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
6 min read

How the Pros Report PPC Success
Apr 2, 2025 by Scott Desgrosseilliers
3 min read

THE 2026 GUIDE: Surviving Apple's ATT & iOS Privacy Stack with First-Party Tracking

By Scott Desgrosseilliers on Nov 3, 2021 12:14:11 PM

You may have heard about the industry-wide shift caused by Apple's App Tracking Transparency (ATT) framework and the ongoing evolution of its privacy stack.

Are you wondering how this new reality affects advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Topics: Wicked Reports Email ROI Facebook ROI email performance Facebook ads ios attribution without cookies iOS privacy updates 2026 Apple App Tracking Transparency ATT compliance
1 min read

How to Tell Which Emails Made You The Most Money

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Email ROI
1 min read

Mark's Marathon Email Made Him $8,000 from 400 Clicks

By Scott Desgrosseilliers on Feb 10, 2017 3:56:01 PM

Mark sent an email to his list of 100,000 about a Marathon he was training for.

Topics: Email ROI
1 min read

Which Emails Make The Most Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:54:45 PM

Open Rates...

Topics: Email ROI emails
3 min read

Email Open Rates vs. ROI: Stop Obsessing Already

By Scott Desgrosseilliers on Oct 18, 2016 1:00:58 PM

Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.

Topics: Email ROI Email Open Rates
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