3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read
The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
6 min read
Boost Your Sales with E-commerce Marketing Analytics
By Scott Desgrosseilliers on Mar 5, 2025 10:12:16 AM
Running an e-commerce business is tough. You pour your heart into crafting the perfect products, building a beautiful website, and running compelling marketing campaigns. So many moving pieces require precise coordination in digital e-commerce, but at some point, you will be faced with making data-backed choices to level up.
Topics: attribution windows Attribution Health multi-touch attribution Customer Journey Tracking Marketing Automation Data-Driven Decisions
5 min read
Why GA4 Fails at Conversion Tracking & How to Fix Your Attribution
By Scott Desgrosseilliers on Nov 18, 2024 4:58:38 PM
Why Google Analytics 4 Fails at Tracking Conversions (and What to Do Instead)
The marketing world is obsessed with data, but are we measuring what matters? Google Analytics 4 (GA4) promises enhanced tracking and deeper insights, but several Google Analytics 4 flaws could sabotage your marketing efforts. These flaws revolve around misleading data on conversions, data accuracy, and customer journeys.
Topics: attribution windows Attribution Health multi-touch attribution GA4 Conversion Tracking GA4 Alternatives google analytics flaws Marketing Attribution Customer Journey Tracking
2 min read
Mission Control: Q2 2024 ROI & Tracking Updates
By Scott Desgrosseilliers on Dec 13, 2023 2:07:35 PM
Introducing the Enhanced Mission Control: Smarter ROI Tracking and Customer Journey Insights
Prepare to be wowed by our latest updates released in Q2 2024– a suite of new features and changes designed to elevate your experience:
Topics: Wicked Reports multi-touch attribution Mission Control Customer Journey Tracking Marketing Analytics Customer Journey Mapping HubSpot App Marketplace eCommerce Analytics Platform AI-Powered Marketing
3 min read
Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS
By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM
ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution
Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.
Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
1 min read
Prove Lead Conversion for Long Sales Cycles | Wicked Reports
By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM
Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert
Do you have clients who have a LOOOONG sales process?
Topics: New Lead Lifetime Value leads Customer Journey Tracking Customer Journey Mapping Customer Acquisition Time
4 min read
The Most Powerful ROI Report for Marketing Attribution
By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM
The Most Powerful ROI Report You’ll Ever See
Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

