I sat down with Aly Hathcock on her podcast Humans of Growth to unpack a problem every ecommerce marketer eventually runs into - the numbers on your dashboard keep improving, but the business isn't actually growing faster.

Custom Attribution of Last Clicks

Did you know that with Wicked Reports, not only can you see the actual last click which generated a sale, but also see how other clicks along the customer journey actually impacts your ROI.

Many times, important ad clicks get lost in the sea of clicks a contact may make.  Not all of those clicks get attributed to a sale, but that doesn’t mean they aren’t contributing to sales and impacting the purchase decision.

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.

How to Track the ROI of Your Digital Marketing: The 2026 Guide to Measuring Real Profit and LTV

In a multi-channel world, a large share of digital ad spend is quietly wasted — misattributed to the wrong campaigns, spent showing the wrong ads to the wrong people. Credible 2026 estimates put programmatic waste around a quarter of spend and studies suggest proper attribution alone recovers roughly 27% of otherwise-wasted budget. However you measure it, the pattern is the same - money leaks when you can't see which campaigns actually drive revenue.

Tracking real ROI is how you stop the leak - spend where it works, cut what doesn't. But doing it accurately is harder than the formulas make it look. This guide covers how to set up ROI tracking for digital campaigns, the common traps, and how to avoid them.

Frustrated by ROI numbers you don't trust? Talk to a Wicked Reports optimization expert.

Google Analytics is telling you one thing...

The Pros can tell their clients Exact ROI for every single campaign and ad they are running.

Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.

If you’re like most online marketers you evaluate your ad campaigns by measuring their cost per click. Not only has this been best practice since, well, forever, it has also been the only way you could get a quantitative handle on advertising effectiveness.

You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.”  Let me explain.

ActiveCampaign + Stripe = Wicked Good ROI: Tracking Real Sales Data

The wait is OVER!