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How the Optimization Force Improves Campaign Performance
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Why High ROAS Isn’t Enough : Scaling with the Outcome Force
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Why Your Ad Dashboard Is Lying — And What It's Costing You
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Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
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Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
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Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
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Why One KPI Is Breaking Your Marketing (And What to Do Instead)
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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
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Why View-Through Conversions Are Dangerous for Your Ad Budget
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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
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Setting the Intention: How AI is Automating the 5 Forces of Marketing
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Automated ROI & LTV Email Reporting | Wicked Reports
By Scott Desgrosseilliers on Feb 24, 2021 9:20:23 AM
Wicked Reports Automation: Get Critical Multi-Touch ROI Data Delivered Automatically
Daily, weekly, or monthly delivery of your true ROI, Customer Lifetime Value (LTV), and multi-touch attribution reports is now an essential part of an efficient marketing stack. Automate delivery of reports customized for your most important campaigns directly to your inbox.
A quick, one-time setup is all it takes. Check the video below for step-by-step instructions on setting up report delivery. Look for the "Email Me This Report" button at the top of any major report in your Wicked Dashboard (ROI Reports, First Click, LTV Cohorts, etc.) to start your automated delivery.
Topics: Wicked Reports Setup FAQs wicked reports data Automated ROI reporting Wicked Reports email multi-touch attribution reports LTV data custom reports email
2 min read
Wicked Reports Zapier Integration: New Release Guide
By John Peich on Sep 3, 2020 3:31:34 PM
Wicked Reports Zapier Release: Streamlining Your Marketing Data
Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom clicks! Therefore, we are deprecating our older releases (1.1.1 & 1.1.2) to have everyone move to this newer release (1.2.1). Here's what you need to do to upgrade.
Topics: Wicked Reports Zapier Marketing Attribution Data track ROI Automated ROI reporting CRM conversion tracking
4 min read
Fastest Marketing Attribution Setup: How to Get Started in Minutes
By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM
WickedFast™: The Quickest Way to Set Up Marketing Attribution & Tracking
Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.
Topics: Quickstart Guide Wicked Reports fast setup Automated ROI reporting marketing analytics setup marketing support data analysis
3 min read
Email Open Rates vs. ROI: Stop Obsessing Already
By Scott Desgrosseilliers on Oct 18, 2016 1:00:58 PM
Last week we talked about why online marketers need to prioritize return on investment over cost per click. Today we’re discussing the relative importance of open rates.

