2 min read
PayPal Marketing Attribution: Track Your Real ROI and LTV
Wicked Reports Integrates With PayPal
Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.
Topics: authorization Wicked Reports attribution Integrations PayPal
1 min read
What Time Should You Send Your Emails? | Wicked Reports
What Time Should You Send Your Emails?
Topics: Email Marketing broadcast email Wicked Reports email broadcast
1 min read
Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports
Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters
Most Agencies focus on immediate revenue.
Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data
3 min read
Wicked Reports FAQ : Setup, Onboarding & the 3x Guarantee
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WICKED REPORTS FAQ : YOUR MOST COMMON QUESTIONS, ANSWERED
Now and again we like to share the questions people ask us most about Wicked Reports. These come from folks just like you, who want to make smart, data-driven decisions for their business. Here are the answers.
Topics: Wicked Reports FAQs Marketing Attribution Wicked Reports onboarding
2 min read
WickedSmartz: Intelligent Marketing Analytics & Insights
WickedSmartz: Intelligent Analytics for Smarter Marketing Decisions
What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?
Topics: Wicked Reports WickedSmartz Data Driven Strategy Marketing Attribution data analysis
5 min read
The Wicked Reports ROI Report : See What Marketing Earned
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THE WICKED REPORTS ROI REPORT : SEE WHAT YOUR MARKETING ACTUALLY EARNED
Most marketing metrics tools still expect you to do the heavy lifting. They will give you numbers, as long as you handle the coding, tracking, filtering, and analysis yourself. That is like a restaurant serving you dinner only if you do the kitchen prep. So ask yourself two questions.
If a CMS will write HTML for you, a CRM will manage your pipeline, and Google and Meta optimize bids automatically, why do you still put up with a reporting tool that makes you become a data analyst before you can see a result? And do you really want to spend your time mastering data analysis instead of growing your business?
Topics: Wicked Reports ROI Report WickedSmartz marketing ROI Full-Impact Attribution
4 min read
Why CPC Is the Wrong Metric to Optimize For
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Three Reasons Cost Per Click Is Costing You Money
Most marketers still judge their ad campaigns on cost per click. It has been best practice forever, and for a long time it was the only number that gave you any quantitative handle on whether your advertising was working. The problem is that the way it has always been done is not the best way, and with CPC it is not even the cheapest one. Optimizing for cost per click quietly costs you money. Here are the three reasons why, and what to measure instead.
Topics: cost per click Wicked Reports ROI LTV LTV calculation LTV data cpc data
5 min read
Facebook Custom Conversions : How They Work
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FACEBOOK CUSTOM CONVERSIONS : HOW THEY WORK, AND WHAT THEY STILL CANNOT TELL YOU
Facebook Custom Conversions let you define and optimize for a specific action that matters to your business, rather than relying only on Meta's standard events. They are genuinely useful, and they are still part of the setup in 2026. But the world around them has changed completely since most guides were written, and the honest truth is that even a perfectly configured Custom Conversion only ever measures what Meta itself can see. Here is how they work now, and where you still need to look beyond them.