5 min read
How to Retarget Email Leads with Google Ads
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HOW TO RETARGET YOUR EMAIL LEADS WITH GOOGLE ADS (AND PROVE WHICH RETARGETING ACTUALLY PAYS)
Your email list is one of the most valuable audiences you own, and you can put it to work in Google Ads by retargeting those exact people as they browse YouTube, Gmail, Search and the web. It is called Customer Match, and it is far more powerful than it was a few years ago. But retargeting your list is only half the job. The other half, the half most advertisers skip, is proving which of that retargeting actually drove incremental sales rather than taking credit for purchases those customers were going to make anyway. Here is how to do both.