PODCAST ATTRIBUTION : HOW TO TRACK THE SALES YOUR PODCAST ADS ACTUALLY DRIVE

Podcast advertising works. US podcast ad revenue is now above four billion dollars, and studies put podcast long-term ROAS around 4.9x, well ahead of the roughly 3.7x average across media. The problem is not whether podcast ads drive sales. It is proving which ones do. Podcast is the hardest major channel to attribute, because a listener cannot click an ad mid-episode. They hear you on a morning commute, think about it for two days, then buy after a search later in the week, on a different device, through a path that looks nothing like the podcast that started it. Here is how to actually track the sales your podcast ads drive.