4 min read
GDPR, CCPA & Attribution : Measuring in a Privacy-First World
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Marketing Attribution in a Privacy-First World: GDPR, CCPA, and What Comes Next
Privacy regulation is no longer a one-time deadline you scramble to meet. Since GDPR arrived in 2018, it has been joined by CCPA, LGPD, and a steady stream of new global privacy laws, and more are coming. For marketers, the uncomfortable truth is that every one of these regulations chips away at the third-party tracking most attribution has quietly depended on. That sounds like a threat. For brands measuring the right way, it is actually an advantage. Here is why.