5 min read
Mailchimp Attribution : Track Real Email ROI
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MAILCHIMP ATTRIBUTION : HOW TO TRACK THE REAL EMAIL ROI MAILCHIMP CANNOT SHOW YOU
Mailchimp tells you who opened your email and who clicked. What it cannot tell you is the only thing that actually matters which is how much revenue each email campaign truly drove across the full customer journey. If you are judging your email program on opens and clicks you are measuring activity not money. Here is why Mailchimp reporting falls short on its own and how to track the real ROI of your email marketing.
Topics: MailChimp Wicked Reports Marketing Attribution email attribution email marketing roi
6 min read
Klaviyo Attribution : Track Real Email & SMS ROI
KLAVIYO ATTRIBUTION IN 2026: HOW TO TRACK THE REAL ROI KLAVIYO CANNOT SHOW YOU
Klaviyo is the best-in-class email and SMS platform for ecommerce, and unlike most email tools it does report revenue, not just opens and clicks. That is a real strength. But there is a ceiling on what Klaviyo can tell you, and it is the same ceiling every single tool in your stack runs into. Klaviyo can only attribute the revenue it can see, which means it takes full credit for sales that other channels helped create and misses the assists your email and SMS provide to conversions that close elsewhere. Here is how to track the real ROI of your Klaviyo marketing.