4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Align campaign intention with the right metric — and finally make dashboards mean something.
Topics: Wicked Reports Marketing Attribution ecommerce growth ROAS vs ROI new customer acquisition Performance Marketing Strategy Campaign Intention
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Why nCAC is the Only Metric That Matters for Your Growth Budget
In the early days of digital advertising, platform ROAS was a reliable enough indicator of success. Today, between privacy changes and aggressive platform "credit-claiming," ROAS has become a vanity metric.