Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Today, we’re excited to announce our integration with Klaviyo.

Klaviyo is an email marketing solution designed specifically for ecommerce stores. Most email marketing platforms report on signs of engagement, like clicks and opens. Klaviyo goes a step further and shows you how many orders and how much revenue your email campaigns are generating.

The data-driven marketing dream team

The team up between Klaviyo and Wicked Reports makes a lot of sense. Klaviyo customers are typically data-driven ecommerce stores. They need insight into how many orders and how much revenue their email marketing is creating. Wicked Reports is the perfect complement to the insight Klaviyo provides. With Wicked Reports you can see the exact ROI of your paid advertising, your social media activity, and all your other marketing efforts, in addition to your email marketing.

You’re able to see how each piece of your marketing works together across the complete customer journey to convert customers — from the moment they first heard about you to the moment they became a paying customer. You can see where your best customers are coming from and what is the final push that converts them. Using Klaviyo and Wicked Reports together gives you even more insight into how your marketing is performing across channels and throughout the customer journey.

Getting started

Existing customers can set up the new Klaviyo integration by going to Setup > Authorizations. Click the green “Connect” button next to the Klaviyo logo. You’ll be asked for your Klaviyo API key. Click authorize, and you’re set! Wicked Reports will begin importing your contact data and tying it to orders and revenue throughout the customer lifecycle.

If you’re not yet a Wicked Reports customer, you can get a demo to see Wicked Reports in action or pick one of our plans to get started today.