We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It was pioneering when launched, but its core feature—privacy-compliant, server-side data capture—is now an absolute necessity and sets the definitive 2025 industry standard for email marketing attribution.

Here's why...

No UTMs required

Now, each click in every email campaign is automatically tracked — no UTMs required.

The automation is more crucial than ever: modern browsers and Apple’s Mail Privacy Protection actively block and strip client-side tracking like UTMs, rendering manual tracking unreliable or impossible. Our system ensures resilient, server-side tracking across all campaigns.

All your email marketing is tracked

The Wicked Reports integration tracks both one-off broadcast campaigns and automated emails sent by your ActiveCampaign automations, so all your email marketing is covered. You can see the revenue created by a sale announcement campaign and see the impact of an ongoing follow up campaign.

All-time historical data sync

When you set up the integration, it syncs all historical campaign click data from ActiveCampaign — not just campaigns you send going forward. You’ll be able to see the historical impact of every campaign you’ve sent and all future campaigns will be tracked automatically.

Track the email marketing metric that matters: revenue

Wicked Reports takes you beyond engagement oriented email marketing metrics, like open rate and clickthrough rate. Our patent-pending People-Based Tracking, shows you:

• How many orders an email campaign generated
• How many of those orders came from new customers versus existing customers
• The exact amount of revenue the campaign generated
• How each campaign fits into your customer journeys.

Wicked Reports ties together campaign click data from ActiveCampaign to order and customer data from your payment processing solution. You’re able to see the exact impact each email campaign has on your bottomline.

How to set up the new integration

If you’re an existing Wicked Reports customer using the ActiveCampaign integration, you don’t need to do anything. On March 2nd, this coming Friday, your account will be upgraded.

After Friday, you can start sending campaigns without adding UTM codes and they’ll be tracked. While we still recommend using ActiveCampaign’s native Google Analytics integration for basic GA reporting, rely exclusively on Wicked Reports for revenue attribution.

In 2025, the data quality in ad platforms and GA is often diminished by privacy limits, making our dedicated, people-based, revenue-focused tracking the only reliable source for real ROI decisions.

The next time Wicked Reports syncs with ActiveCampaign, it will begin importing your historical email campaign data. In many cases, it will grab all your campaign data the first time it syncs. If you have a large amount of campaign data, it may take up to Monday, March 5th 2018 for all the historical campaign data to sync.

If aren’t using the ActiveCampaign integration yet and you’d like to set it up, go to Set up > Authorizations. Click the green “Connect” button next to the ActiveCampaign logo. Enter your ActiveCampaign API URL and Key, click Submit, and you’re done.

How to get started with Wicked Reports

If you’re interested in tracking the real return of your email marketing, paid ads, and other marketing, you can pick one of our affordable pricing plans or get a demo to see Wicked Reports in action.

If you have any questions about the integration, please contact us.

To view a complete list of our integrations, click here.

FAQ

• What is the key advantage of the enhanced ActiveCampaign integration?

  The primary advantage is that it enables automated campaign click tracking for every email, eliminating the need for manual UTM codes. This ensures complete data coverage, preventing gaps in attribution data caused by forgotten or incorrectly created tracking links, which is critical in today's privacy-sensitive browsers.

• Does the integration track both one-off broadcasts and automated emails?

  Yes, the Wicked Reports integration tracks both one-off broadcast email campaigns and automated emails sent through ActiveCampaign's marketing automation workflows. This ensures marketers can measure the revenue impact of their entire email marketing strategy.

• How does Wicked Reports move beyond basic email engagement metrics?

  Using its patent-pending People-Based Tracking, Wicked Reports connects the ActiveCampaign click data directly to customer order and payment processing data. This allows marketers to track hard revenue metrics like the exact dollar amount generated, the number of orders, and whether sales came from new versus existing customers, directly attributing revenue to specific email campaigns.