4 min read

Why High ROAS Isn’t Enough : Scaling with the Outcome Force

9 min read

Why Your Ad Dashboard Is Lying — And What It's Costing You

4 min read

Data Isn’t Power — Action Is

4 min read

Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

3 min read

Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

By Scott Desgrosseilliers on Jan 16, 2026 9:30:00 AM

Automating Marketing Strategy: The Scale, Chill, Kill AI Framework

For years, gaining a competitive edge in e-commerce meant having the best data scientists or the most complex spreadsheets. You had to manually mine dashboards to find the "signal" in the "noise."

Topics: Wicked Reports nCAC Marketing Automation AI in Marketing 5 Forces Methodology Ad Scaling Strategy
6 min read

Boost Your Sales with E-commerce Marketing Analytics

By Scott Desgrosseilliers on Mar 5, 2025 10:12:16 AM

Running an e-commerce business is tough. You pour your heart into crafting the perfect products, building a beautiful website, and running compelling marketing campaigns. So many moving pieces require precise coordination in digital e-commerce, but at some point, you will be faced with making data-backed choices to level up.

Topics: attribution windows Attribution Health multi-touch attribution Customer Journey Tracking Marketing Automation Data-Driven Decisions
3 min read

Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS

By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM

ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution

Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration